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Wendy Clark

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Wendy Clark

Senior Vice President, Integrated Marketing Communications and Capabilities
The Coca-Cola Company

Wendy Clark joined The Coca-Cola Company in September 2008 as senior vice president, integrated marketing communications and capabilities. In her role, Clark oversees global design, marketing communications, media, sponsorships, interactive marketing and marketing of the Company's Live Positively sustainability platform. Under Wendy's guidance, her team has achieved a great deal during her time at the Company, including the successful global launch of the Coca-Cola "Open Happiness" campaign, now deployed in markets representing 100% of Coca-Cola's volume. Her team is levering the power and impact of holistic design, working to align and focus our ad agencies under a new value-based compensation model and driving great adoption and understanding of digital media with a "fans-first" mentality.

During Wendy's tenure, The Coca-Cola Company launched its first-ever global mobile marketing campaign and is currently executing the 2010 FIFA World Cup program which is The Coca-Cola System's largest-ever marketing activation. In November 2009, FORTUNE featured Wendy in its "40 Under 40" issue, and she also was named one of four "Women to Watch" by FORTUNE.

Prior to joining The Coca-Coca Company, Clark was senior vice president, advertising for AT&T, the world's largest telecommunications company. From delivering the AT&T "globe" logo into the 21st Century to making the "Your World. Delivered." tagline synonymous with AT&T, Clark was at the helm of the company's most ambitious and aggressive re-branding and advertising campaigns in its history. Wendy's efforts were recognized in November 2007, upon her induction into the American Advertising Federation's (AAF) "Advertising Hall of Achievement." In addition, AdAge magazine cited Clark as "one of the most important women in marketing" in its "Women to Watch" 2007 issue.

Prior to joining AT&T in 2004, Clark served as the senior vice president and director of client service at GSD&M, a nationally acclaimed advertising agency based in Austin, Texas and held a variety of field and corporate positions in advertising and marketing for BellSouth Mobility.

Clark is a board member of the Association of National Advertisers, on the advisory board of Canoe Ventures and is a board director for The Jack & Jill Late Stage Cancer Foundation. She holds a BA/ English from Florida State University and lives in Atlanta with her husband and three children.