Wendy Clark

President, Sparkling Brands & Strategic Marketing
Coca-Cola North America

As President, Sparkling Brands & Strategic Marketing, Coca-Cola North America, Wendy Clark leads the Sparkling Category Business Unit as well as the Integrated Marketing organization, including Portfolio Strategy and Innovation, Connections, Investments and Assets, Content and Design for the United States and Canada.

Previously, Wendy held the role of Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of our Sparkling brands and businesses, led by trademark Coca-Cola.

Under Wendy’s guidance, her team has achieved a great deal, including leadership of The Coca-Cola System’s largest-ever marketing activation for the 2014 FIFA World Cup in more than 175 countries. Her team holds a leading industry voice on evolved consumer engagement under their Liquid & Linked communications strategy, leveraging the power of authentic, real-time, brand stories that spread through owned, earned, shared and paid media connections to create shared value.

In 2014, Wendy was recognized by New York Women in Communications (NYWICI) with the coveted Matrix award. Among other recognitions, in 2011 Fast Company magazine cited Wendy as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York (AWNY) recognized Wendy as their 2011 Advertising Woman of the Year.

In 2009 and 2010 FORTUNE featured Wendy in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.  

Prior to joining The Coca-Coca Company, Wendy was senior vice president, advertising for AT&T, the world’s largest telecommunications company, where she was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history.

Wendy’s efforts were recognized in November 2007, upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. In addition, AdAge magazine cited Wendy as “one of the most important women in marketing” in its “Women to Watch” 2007 issue.

Wendy is an advisory board member of IDEO.org; is a member of the board of directors of the American Beverage Association and serves on the board of trustees for the Atlanta International School. She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.

Updated: Jan. 15, 2015