Brent Hastie is Senior Vice President of Strategy and Planning for The Coca-Cola Company. In this role, he is responsible for driving global strategic planning and helping develop new avenues for revenue growth aligned to Coca-Cola’s 2020 Vision, while also finding opportunities to improve productivity and efficiency.
Hastie was most recently an Executive Vice President at Bain Capital, in the Private Equity Group. He first joined The Coca-Cola Company in 2006 and his previous leadership assignments included Chief Strategy Officer for Coca-Cola Refreshments; President of Active Lifestyle brands, where he was responsible for managing the glaceau business; Vice President of Commercial Leadership Still Beverages; and Vice President of Strategy and Planning, all for the North America Group.
Prior to joining The Coca-Cola Company, Hastie was a Principal with McKinsey & Company working in Atlanta, Brazil and South Africa. He earned a B.S. in Chemical Engineering from the Georgia Institute of Technology, graduating summa cum laude and received an M.B.A. with distinction from Harvard University.