President, Latin America Group
The Coca-Cola Company
Alfredo Rivera is President of The Coca-Cola Company’s Latin America Group. In this role, he oversees the operations of four business units across nearly 40 Latin and Caribbean countries.
Before being promoted to his current role, Rivera was President of the Latin Center business unit, based in San Jose, Costa Rica. Under his leadership, Latin Center qualified for the company’s top award -- the Woodruff Cup -- three years in a row and was awarded the prestigious prize in 2014.
Rivera joined The Coca-Cola Company in the Central America and Caribbean Division in 1997 as a District Manager for Guatemala and El Salvador. In 1999, he was appointed Southeast Region Manager in the Brazil Division, serving in this role until December 2003.
From January 2004 to August 2006, he served as General Manager for the Ecuador business, leading the turnaround of the business under challenging circumstances. He then moved to serve as Sparkling Beverages General Manager for the Mexico business unit. In this role, he was responsible for leading franchise and customer and commercial leadership functions in the second largest business unit of the company. During this period, he led the company’s key customers and nine bottling partners to a new level of collaborative planning and execution of Mexico’s business unit strategy, which resulted in surpassing revenue, profit, volume, and share objectives from 2007 through 2012.
Prior to joining the company, Rivera worked for two independent Coca-Cola bottlers in Honduras and El Salvador over a 13-year period.
Rivera holds a Bachelor’s Degree in History and a Master’s degree from the University of Southern Mississippi. He also completed the Advanced Management Program from Harvard Business School.