Katie J. Bayne
Senior Vice President, Global Sparkling Brands
The Coca-Cola Company
Katie J. Bayne, Senior Vice President, Global Sparkling Brands, is responsible for marketing, portfolio strategy and innovation of our flagship brand, Coca-Cola, and all other sparkling brands around the globe. She also oversees global alliances and ventures, worldwide licensing, retail and attractions.
Katie joined Coca-Cola in 1989 in brand management. Between 1989 and 2006, she held a number of positions of increasing responsibility at Coca-Cola focused on consumer strategy, retail marketing and consumer marketing in the US and Australia. From 2010 to 2013, she was President and General Manager, Sparkling Beverages, Coca-Cola North America. Prior to her current position, Katie was President, North America Brands.
Katie sits on the Board of Directors of leading specialty retailer, Ann, Inc. She also is a member of the Board of Trustees for the American Film Institute (AFI), and a member of the Board of Trustees of the Lovett School. She has previously been a board member on the Atlanta Women’s Foundation and the Atlanta Children’s Museum. Katie holds a BA from Duke University and an MBA from the Fuqua School of Business at Duke University.
updated: Jan. 15, 2015