Operations Leadership- Katie J. Bayne


Katie J. Bayne

Senior Vice President, Global Sparkling Brands
The Coca-Cola Company
Katie J. Bayne, Senior Vice President, Global Sparkling Brands, is responsible for marketing, portfolio strategy and innovation of our flagship brand, Coca-Cola, and all other sparkling brands around the globe.  She also oversees global alliances and ventures, worldwide licensing, retail and attractions.

Katie joined Coca-Cola in 1989 in brand management.  Between 1989 and 2006, she held a number of positions of increasing responsibility at Coca-Cola focused on consumer strategy, retail marketing and consumer marketing in the US and Australia.  From 2010 to 2013, she was President and General Manager, Sparkling Beverages, Coca-Cola North America.  Prior to her current position, Katie was President, North America Brands. 

Katie sits on the Board of Directors of leading specialty retailer, Ann, Inc.  She also is a member of the Board of Trustees for the American Film Institute (AFI), and a member of the Board of Trustees of the Lovett School.  She has previously been a board member on the Atlanta Women’s Foundation and the Atlanta Children’s Museum.  Katie holds a BA from Duke University and an MBA from the Fuqua School of Business at Duke University.

updated: Jan. 15, 2015