Operations Leadership- Alfredo Rivera

Alfredo Rivera


Sparkling Beverages General Manager, Mexico Business Unit
The Coca-Cola Company

Mr. Alfredo Rivera was appointed Sparkling Beverages General Manager for The Coca-Cola Company's Mexico Business Unit in September, 2006. In this role, he is responsible for leading the Franchise and Customer & Commercial Leadership functions in the second largest business unit of the Company.  During this period, he has led the Company's key customers and nine bottling partners to a new level of collaborative planning and execution of Mexico´s Business Unit Strategy, which has resulted in surpassing revenue, profit, volume, and share objectives from 2007 through 2011.

Alfredo joined the Company in the Central America and Caribbean Division in 1997 as District Manager for Guatemala and El Salvador. In 1999, he was appointed Southeast Region Manager in the Brazil Division, serving in this role until December 2003. From January 2004 through August 2006, he served as General Manager of the Ecuador business, leading the turnaround of the business under challenging circumstances.

Prior to joining the Company, Alfredo worked for two Independent Coca-Cola bottlers in Honduras and El Salvador over a thirteen year period.

Alfredo holds a Bachelor's degree in History and a Master's degree from the University of Southern Mississippi.