Sparkling Beverages General Manager, Mexico Business Unit
The Coca-Cola Company
Mr. Alfredo Rivera was appointed Sparkling Beverages General Manager for The
Alfredo joined the Company in the Central America and Caribbean Division in 1997 as District Manager for Guatemala and El Salvador. In 1999, he was appointed Southeast Region Manager in the Brazil Division, serving in this role until December 2003. From January 2004 through August 2006, he served as General Manager of the Ecuador business, leading the turnaround of the business under challenging circumstances.
Prior to joining the Company, Alfredo worked for two Independent
Alfredo holds a Bachelor's degree in History and a Master's degree from the University of Southern Mississippi.