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Operations Leadership:
Deryck van Rensburg

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Operations Leadership- Deryck van Rensburg

Deryck van Rensburg

President and General Manager,
Venturing & Emerging Brands

Coca-Cola North America Group

Mr. Deryck van Rensburg is President and General Manager, Venturing and Emerging Brands (VEB), for the Coca-Cola North America Group, a role he has held since 2007. The VEB team identifies emerging beverage trends and incubates new brands for our business, looking for products and brand categories with potential to develop into large volume and profit generators. VEB also seeks and imports successful brands from other geographies.

In this role, Deryck is responsible for identifying and developing the next series of billion dollar brands via importation strategies, incubating internal innovation and sourcing external growth through acquisition, entrepreneurial partnering and equity investment.

Prior to his current assignment, Deryck was President of The Coca-Cola Company's Germany and Nordic Division, based in Berlin.

Deryck has 25 years of international business experience in leadership roles with The Coca-Cola Company, and formerly with Unilever PLC, where he held roles in the United States, Germany, United Kingdom, Austria, Greece, Romania and South Africa.

He holds an MBA with distinction from the University of Bath in England.