Operations Leadership- Francisco Crespo Benítez

Francisco Crespo Benítez

President, Mexico
The Coca-Cola Company

Francisco Crespo is President of the Coca-Cola Company’s Mexico business unit based in Mexico City. In this role, Crespo oversees company operations across its second-largest global market, including coordinating a seven-year $8.2 billion system investment plan with local Coca-Cola bottlers. 

Before being appointed to his current role, Crespo served as Vice President of Operations for the Brazil business unit, where he led the turnaround of the business, promoting one of the most profitable commercial systems in the region; as General Manager in Chile, where he led the strategy to compete and win against price brands; as Commercial Director of Coca-Cola FEMSA in Buenos Aires, where he developed several programs that later were exported globally, both on value-based relationships for customers, as well as on segmentation, revenue growth management and flawless execution; as President of the South Latin business unit, where he managed company operations in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay. He joined the company in 1989 in Ecuador.

Crespo has served as President of the Coca-Cola Foundation in Chile, Director of AmCham (American Chamber) in Chile, Vice President of AmCham in Argentina, Director of the Lincoln School Association of the Fulbright Foundation, and as a member of the Young Presidents' Organization. Crespo also has served as a board member at J.R. Lindley, the Coca-Cola bottling partner in Lima, Peru.

An Industrial Engineer, Crespo graduated from Universidad de Los Andes in Colombia. He has also specialized in areas such as Finance, Marketing, Leadership and General Management through several programs in prestigious universities and institutions across the world.