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The Coca-Cola Company and Brand Collaboration

The Coca-Cola Company and Brand Collaboration

The Coca-Cola Company is a leading member of AIM-PROGRESS, a forum of 30 Fast Moving Consumer Goods manufacturers and suppliers assembled to enable and promote responsible sourcing practices through brand collaboration.

AIM-PROGRESS is a global initiative supported and sponsored by the European Brands Association, AIM, in Europe and the Grocer Manufacturers Association, in North America. Participating companies include Unilever, Nestlé, Danone , Diageo, PepsiCo, Cadbury, Kraft Foods, Mars, General Mills, Kellogg's, Bacardi and Procter & Gamble and others. AIM-PROGRESS has a number of workstreams focused on topics such as Mutual Recognition, joint supplier training, and Business Integrity through which companies work together to promote responsible sourcing.

Through our joint training initiative we conduct in-person and virtual supplier sessions around the world. The one day training covers the four major pillars of responsible sourcing: labor standards, health and safety, environmental compliance and business integrity. Key business leaders from participating companies provide perspectives on why responsible sourcing is important to our customers, our stakeholders and to the sustainability of our businesses. In 2010 and 2011 AIM-PROGRESS conducted 8 in-person trainings in Kenya, South Africa, Mexico, China, India, Russia and Brazil and 6 webex sessions in Europe and North America. Over the last two years the sessions have reached approximately 2,000 suppliers and 4,000 people.

Member companies recognize supplier audits completed on behalf of another company through a framework called Mutual Recognition. Recognizing audits conducted on behalf of another company reduces audit fatigue, reduces time and costs on the part of suppliers and shifts the focus from auditing to performance. Learn more about Mutual Recognition.

To learn more about the collaborative industry forum, please visit the AIM-PROGRESS website.

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