The Selection Process
For the 50 Most Admired Companies overall, Fortune's survey asked businesspeople to vote for the companies they admired most, from any industry. Companies were rated in several key areas, including innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/services and global competitiveness.
Apple retained its top spot in the 2012 ranking, followed by Google and Amazon.com. See the full list online.
Other Recent Awards