The premise of ‘It’s Beautiful’ can be simply stated: America is Beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families living as many and standing as one. We believe it’s a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola.

Previously airing in Big Game, Sochi 2014 Olympic Games Opening Ceremony and national holidays of patriotism, ‘It’s Beautiful’ will air during Rio 2016 Olympic Games Opening Ceremony to honor Team USA and to celebrate our nation as we support the Olympic Movement over the next 17 days.