Provides Potential Global Growth Platform for Aujan Brands and Positions The
Largest-Ever Investment by Multinational Firm in Middle East's Fast Moving Consumer Goods Sector
DUBAI, United Arab Emirates, Dec. 14, 2011 - Aujan Industries, one of the largest independent beverage companies in the Middle East, and The
Once closed, this $980 million transaction will provide Saudi Arabia-based Aujan Industries a platform to accelerate the international growth of the Aujan brands, including Rani and Barbican, while enhancing the regional outlook for licensed brand Vimto. The transaction will present The
This transaction represents the largest-ever investment by a multinational firm in the Middle East's fast moving consumer goods sector, reflecting the strength of Aujan's operations. Aujan holds a top-three position in still beverages in every country in which it operates and is one of the top 100 companies in Saudi Arabia with total annual revenues exceeding $850 million.
"As one of the region's leading beverage companies, this partnership will allow us to unlock new and substantial opportunities," said Sheikh Adel Aujan, Chairman of Aujan Industries. "Drawing upon Aujan's deep regional insights and the international capabilities of The
"Today's announcement marks the fruition of extensive dialogue between Aujan and The
Under the terms of the agreement, The
"The Middle East is a high-growth region with some of the highest rates of Non Alcoholic Ready To Drink per capita consumption. Today's announcement is a demonstration of our commitment to consumers here that we are investing for the long term," said Ahmet C. Bozer, President,
This agreement excludes Aujan's Iranian manufacturing and distribution business. Closing of the transaction is subject to certain conditions.
Both companies expect the transaction to close in the first half of 2012.
About Aujan Industries
Established in 1905, Aujan Industries is one of the largest independent beverage companies in the Middle East. With over 2,500 employees and a turnover of over $850 million, it is one of the leading companies in the Kingdom of Saudi Arabia. The company's greatest strength is its well-established owned and licensed brands, including Rani, Vimto and Barbican. For more information, please visit www.aujan.com.
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