BUENOS AIRES, June 26, 2013 – Coca-Cola Argentina launches Coca-Cola LifeTM a low-calorie1 cola naturally sweetened with stevia and sugar. Coca-Cola Life joins the Coca-Cola, Coca-Cola Light and Coca-Cola Zero family and will be available in market starting today.
Coca-Cola Life is the result of The Coca-Cola Company’s steadfast commitment to innovation by offering more beverage options to help meet consumer desire for greater choice. Coca-Cola Life is a unique, great-tasting option for those looking for beverages with fewer calories and is the latest example of the Company’s global commitment to offer more reduced-, low- and no-calorie options.
“I am proud to be a part of this milestone in Coca-Cola Argentina’s history,” said Dino Troni, General Manager of Coca-Cola Argentina. “Seventy-one years ago, Coca-Cola became a part of Argentinians’ lives. The introduction of Coca-Cola Life reflects the great love and loyalty consumers have for Coca-Cola. This, coupled with the innovative spirit that is manifested by our system, led us here today.”
With only 64 calories per 355 ml/12 fl. oz. package, Coca-Cola Life provides people with another option for balanced lifestyles, providing hydration and full taste enjoyment with fewer calories. It is another offering in the Company’s broad portfolio for people looking to manage the calories they consume from beverages.
Coca-Cola Life joins The Coca-Cola Company’s global family of over 3,500 beverages, nearly 25% of which are low- and no-calorie. Coca-Cola Argentina offers more than 70 beverages, 45% of which are low- and no-calorie.
“We’ve tapped into our innovation expertise to capture the magic of our secret formula, in our first low-calorie,1 naturally sweetened cola,” said Stephan Czypionka, Director of Marketing for Coca-Cola Argentina. “Coca-Cola is loved by Argentinians. With its unique taste profile, we are confident Coca-Cola Life will meet the standards our consumers expect. It is the next great addition to our iconic portfolio.”
Starting today, Coca-Cola Life can be found throughout Argentina in a variety of packaging, including PlantBottle™ packaging, which is made from up to 30% renewable materials from plants, is 100% recyclable, and reduces dependence on fossil fuels compared with traditional PET plastic.
Coca-Cola Life is the latest addition to the Company’s portfolio of more than 45 products in over 15 countries sweetened wholly or in part with stevia.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
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1Coca-Cola Life qualifies as a “low-calorie” beverage under Argentina’s label regulations.