The Horn of Africa is experiencing the most severe food crisis in the world today. More than 12 million people in Kenya, Ethiopia, Somalia and Djibouti are severely affected and in need of urgent life-saving assistance. The UN reports that record levels of acute malnutrition have been registered in Somalia, affecting 58 percent of children under the age of 5.
To help with this difficult issue, The
Coca-Cola's philanthropic arm is extending more than $1 million of the grant directly to The American Red Cross in support of Red Cross and Red Crescent partners operating in the Horn of Africa. The funds will be administered by the Kenya Red Cross, Ethiopia Red Cross and Somalia Red Crescent for immediate trucking of water to affected areas and providing impacted communities with basic food and critical medicine with a special focus on children. Significant portions of the funds will be administered in Kenya as the country grapples with twin problems of its own food challenges as well as the support it is giving to neighboring Somalia.
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian and development network with nearly 100 million members, volunteers and supporters around the world. The organization, which employs the capabilities and expertise of local
"Our partnership with The
Kalumbu and leaders of the various
Kalumbu also commended the efforts of Kenya's public and private sector for their immense contribution to those suffering in various parts of the nation. "Our values and culture have always stressed a responsibility to engage with communities. We recognize that to have a sustainable business, the communities we serve must be sustainable, and we believe we have a role to play in making this happen," Kalumbu says.
A History of Helping in Africa
Earlier this year
The Foundation also supports many other community initiatives throughout Africa, including HIV/AIDS and malaria prevention, access to education, job creation and humanitarian assistance.
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