“The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.” That statement, known as the Coca-Cola Promise, highlights the value Coca-Cola India places on community. From actively supporting and responding to local needs—for education, health care, water or nutrition, for example—to raising awareness of issues such as recycling, the Company has played an important role in India’s economic and social growth since 1993. And now that the Company has planned to invest another $2 billion over the next five years, Coca-Cola India will continue to serve the needs of the country.
A Bright Future
Coca-Cola employs more than 25,000 people in India. Indirectly, the Company is estimated to have created an additional 150,000 jobs in related industries. And the new investment will create even more opportunities for the local community. “This investment is a part of our long-term commitment to invest in innovation, partnerships and a portfolio of brands that will enable us to grow our business in a sustainable and responsible way,” says Atul Singh, president and CEO, Coca-Cola India and South West Asia.
“India is one of our most important growth markets as we work toward our 2020 Vision of doubling system revenues and servings this decade,” Ahmet C. Bozer, Coca-Cola's president, Eurasia and Africa Group, adds.
Coca-Cola’s 2020 Vision is part of the Company’s plan to “get ready for tomorrow today” and will help guide the Company in its effort to achieve sustainable, quality growth, with a mission to refresh the world, inspire moments of optimism and happiness, create value and make a difference. The Company understands that to continue to thrive over the next 10 years, it’s important to look ahead, understand the trends and forces that will shape the business down the road and act quickly to prepare for the future.
The Coca-Cola Company has registered volume growth in India for the past 24 quarters. In fact, two of the Company's core sparkling brands—Thums Up and Sprite—are the country’s top-selling soft drink brands. Coca-Cola is among the Company’s fastest-growing sparkling brands, and Maaza, a mango-flavored beverage, is India's No. 1 juice drink.
Coca-Cola was recently recognized as India's most trusted beverage brand in Brand Equity's 2011 Most Trusted Brands Survey. What’s more, Coca-Cola India ranks among the top five most respected FMCG (fast moving consumer goods) companies in India as ranked in Business World's 2011 Most Respected Companies Survey.
Go to Coca-Cola India’s website to learn more.
More on Journey
- The Coca-Cola Company Signs Letter of Intent to Grant Additional Bottling Territory to Swire Coca-Cola, USA
- The Board of Directors of The Coca-Cola Company Announces 54th Consecutive Annual Dividend Increase
- The Coca-Cola Company Statement on Importance of Equal Rights for LGBT Community
- Coca-Cola Continues Progress in North American Refranchising, Including Launches of Two New Bottlers
- The Board of Directors of The Coca-Cola Company Elects Officers, Declares Quarterly Dividend