Six all-electric, zero-emissions trucks delivering Coca-Cola just hit the roads. They are part of Coca-Cola Refreshments' (CCR) growing fleet of alternative fuel vehicles in North America, which will surpass 750 by year’s end.

San Francisco, New York City, Washington, D.C., Hartford, Conn., and Los Angeles are the first cities to benefit from this clean-air initiative. The new eStar vehicles have zero tailpipe emissions, producing no more air pollution than a bicycle or rickshaw. The trucks run up to 100 miles per charge and can be fully recharged in six to eight hours. A quick-change cassette-type battery can be swapped out in 20 minutes, enabling around-the-clock operation. As a result, greenhouse gas emissions can be reduced by as much as 10 tons annually.

Same Fizz, Less Gas

The eStar electric truck launch coincides with a promising new partnership with the Department of Energy (DOE). The DOE recently recognized Coca-Cola as a member of the National Clean Fleets Partnership Program. Announced by President Barack Obama, the public-private partnership helps companies reduce diesel and gasoline use in their fleets by incorporating electric vehicles, alternative fuels and fuel-saving measures into their daily operations nationwide.

The electric vehicles are the latest demonstration of Coca-Cola's aim to be the beverage industry leader in energy efficiency and climate protection. Coca-Cola already has the largest heavy-duty hybrid-electric fleet in North America, with more than 650 hybrid delivery trucks deployed in major U.S. cities, including New York, Los Angeles, Atlanta Miami and Washington, D.C.

"Our energy-efficiency work is focused on meaningfully reducing the overall carbon footprint of our operations," says Brian Kelley, CCR chief product supply officer. "We do this through a variety of technologies that produce energy efficiencies across all areas of our business."