ATLANTA, Feb. 25, 2014 – Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to Charlotte, N.C. Coke Zero returns as the tournament’s official soft drink—delivering real
“Coca-Cola has a strong commitment to education and we are thrilled to continue our sponsorship of the CIAA to help provide resources for deserving students,” said Reginald Bean, Multicultural Director,
CIAA fans will “Enjoy More” this year with the Coke Zero Soundstage, which will feature performances by various artists. Spectators are invited to get involved in the action by participating in competitive games at the EPICENTRE. Throughout the championship weekend, guests will have several opportunities to win Coke Zero premiums, VIP seating or exclusive party passes. A few select attendees will have the chance to show their skills on the Time Warner Cable Arena floor and compete in the Coke Zero Shoot Out.
"The CIAA has developed great corporate sponsors who ultimately help our member institutions and our student-athletes. The
Topping off the tournament’s last day of competitive play, the Coke Zero MVP trophy will be awarded to the best performing players from the men’s and women’s championships. Reginald Bean will present the trophies.
“The CIAA tournament has a tremendous following and draws thousands to Charlotte for endless fun-filled activities. Coke Zero will again be on the sidelines and throughout the city to help keep everyone refreshed and enjoying more,” said Lauventria Robinson, Vice President of Multicultural Marketing,
Everyone can stay close to the action and showcase how they “Enjoy More” on Twitter and Facebook, using the hashtag #ENJOYMORECIAA.
More on Journey
- Coca-Cola Tunisia Produces Week's Most Globally Shared Ad
- Coca-Cola Joins Forces to Support U.S. Military Veterans As They Transition to the Civilian Workforce
- “Project Last Mile” Expands to Improve Availability of Life-Saving Medicines in Additional Regions of Africa
Chair of The
Coca-ColaFoundation Ingrid Saunders Jones to Retire After 30 Years
- Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup™ Campaign - “There’s Power In Every Game”