BUDAPEST, Monday July 29, 2013 World-renowned conceptual artist Gerry Judah unveiled a brand new ‘skate-able’ sculpture in collaboration with champion skateboarder Rune Glifberg at burn Yard™ Live today. Glifberg, known as ‘The Danish Destroyer,’ christened the new sculpture with a spectacular sequence of tricks in front of a thousand-strong audience as part of the global creative program, burn Yard™.
Through the burn Yard™ program, burn energy drink has brought together a collective of the world’s most creative thinkers from the worlds of street art, Electronic Dance Music and action sports. Coming together from completely different cultures and creative backgrounds, Judah has taken Glifberg as his muse throughout the creative process.
Gerry Judah commented: “Now that I’ve seen Rune skating over the
sculpture, I can finally say that it is finished. The sculpture has its own
life but these young guys skating on it is what gives it soul. We don’t pay
enough attention to space in our world. Spaces are there to be utilized and I’m
rather pleased to have played my part in bringing this one back to life.”
The 14 ton structure is a creative play on the classic ‘half-pipe’ shape is the biggest skate ramp in Europe. Housed in an ex-industrial building in Budapest, the sculpture captures the dynamism and energy of the space which has now become a canvas for local street artists and urban creatives.
Rune Glifberg said: “As a skater, when I’m looking at the world I am looking through different eyes. My eyes immediately see the unique shapes and features of each structure, like the board is already grinding over its lines. As soon as I saw Gerry’s sculpture for burn Yard I was transported into the routine, the tricks and the flips. My heart was pounding super fast. Riding it was pretty sick.”
burn Yard™ Live aimed to bring a new creative energy to discarded and obsolete objects, making them beautiful again. Transforming the space through sculpture, street art and electronic dance music the event showcased contributions from some of the world’s leading artists and creatives including international DJ Avicii, Lotus F1® Team driver Kimi Räikkönen and street artist M-City.
The burn Yard™ program aims to nurture and inspire creative talent and provide a platform to showcase groundbreaking ideas. The creative processes leading up to burn Yard™ Live have been documented in a behind-the-scenes video series. The first episode of the video series will premier at www.youtube.com/burn on August 5, 2013.
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Notes to Editors
About the Collective
Gerry Judah is one of the world's leading installation artists. He has created settings for the BBC, British Museum, Imperial War Museum, performers including Paul McCartney, Michael Jackson, The Who, Robert Plant and Jimmy Page and has worked in a number of theatre productions for the Royal Shakespeare Company, the Royal Opera House and the English National Opera as well as creating spectacular sculptures for the annual Goodwood Festival of Speed and bridges in London and Cambridge.
Amongst a number of commissions from public museums and institutions, Gerry has produced a highly acclaimed body of large three-dimensional paintings exploring the devastations of war and the ravages man has made upon the environment, many of which have entered international public and private collections.
Universally recognized as one of the true legends of the sport and one of the most stylish and progressive skaters on the planet, Danish skater Rune Glifberg brought his skills and experience to burn’s new skate program, as team founder and mentor. “Adding burn to my list of sponsors is an honor and a privilege. It opens up new doors and opportunities for my career, and I couldn’t be happier with my decision to join the burn skateboard team.”- Rune Glifberg
BURN® energy drink is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers with the energy needed to leave their original vision on the world. Dismantling category norms, consumers embody a live-out-loud mentality, without fear of boundaries created by society. Burn is a brand of The Coca-Cola Company. Burn is available in over 80 countries worldwide.
About The Coca-Cola
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola® Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia™ and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.
For more information please contact the burn team at Cake on 0207 307 3136
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