TUSTIN, CALIF. – March 11, 2016 – Hansen’s and Blue Sky sodas – two long-standing favorites in the crafted and specialty beverages category – are being relaunched with new branding and fresh packaging.
On March 11 at Natural Products Expo West in Anaheim, Calif., Hansen’s Sodas debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like™.”
Blue Sky Sodas unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real™.”
Hansen’s and Blue Sky are owned by The Coca-Cola Company. They have been part of the Coca-Cola family since last year, when the Company acquired the brands as part of a portfolio previously held by Monster Beverage. Hansen’s and Blue Sky are operated by Venturing & Emerging Brands, a Coca-Cola business unit that focuses on identifying and nurturing brands with billion-dollar potential.
“These brands have incredible potential to thrive and build on their already great histories, and VEB is excited to help steward a new era of innovation, excitement and sustained growth for Hansen’s and Blue Sky,” said Jeremy Faa, senior vice president and general manager, craft beverages, VEB. “The crafted and specialty beverage category is a fast-changing, dynamic category. We see great opportunities for growth in this emerging part of the beverage business.”
VEB research indicates that the overall crafted and specialty soda segment accounts for less than 2% of total soft drink sales in the United States, but sales are growing.
As consumer favorability has grown, more customers have expressed interest in the emerging category, including in fountain. Blue Sky is now available for testing in fountain.
Hansen’s and Blue Sky are headquartered in Tustin, Calif. The office leads brand development, innovation and commercialization for the brands, while working closely with Coca-Cola’s world-class research and development, quality and supply chain teams.
The overall VEB portfolio includes a variety of wholly owned brands, such as ZICO Coconut Water and Honest Tea, as well as minority investments and partnerships, including fairlife ultra-filtered milk, Suja juices and many others (see a full list at http://vebatcoke.com/brands.html).
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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