Lotus F1® Team driver Kimi Räikkönen stares down danger as he shares the halfpipe with champion skateboarder Rune Glifberg at burn Yard™ Live in Budapest
Budapest, Saturday July 27, 2013 Lotus F1® Team driver Kimi Räikkönen faced a collision with creativity at burn Yard Live last night. The ‘Iceman’ walked over a giant ‘skate-able’ sculpture, created by world-renowned artist Gerry Judah, as Rune Glifberg and a crew of champion skateboarders swarmed around him. The ‘Iceman’ and ‘The Great Dane’ exchanged gifts as a symbolic gesture of creative collaboration, watched by a crowd of 2,000 revellers to mark the opening of the first ever burn Yard Live.
Kimi Räikkönen was gifted with a celebratory skateboard by champion skateboarder Rune Glifberg as part of a creative exchange. The board was emblazoned with Glifberg’s name and, in return, the Lotus F1® Team driver entrusted the champion skateboarder with his driving helmet. The two men are members of the burn Collective, collaborating across artistic mediums to find common ground and experiment with new forms of creativity.
is a new global program from burn, the leading
energy drink from The
Throughout burn Yard™ Live a crew of burn Residency DJs and electronic dance music legends from around the world kept the thousand-strong crowd on their feet, culminating in a headline appearance from Avicii. The international DJ dropped a brand new track, Speed (burn & Lotus F1® Team Mix) which was inspired by a recent visit to Enstone, the home of Lotus F1® Team. Residency DJs Yamoto, from Japan, and Italian duo Fire Flowerz along with Denmark’s Rune RK and local Hungarian dance act Metha b2b Mira each took a turn at the decks as the event stretched into the early hours.
Prinz M. Pinakatt, Global Director Sports &
Entertainment Marketing, The
burn Yard™ Live, in Budapest, was the first in a series of public events where people can live the fusion of music, art and sports. Throughout the year, burn has produced an inspirational video documentary to tell the story of burn Yard™. This will demonstrate how the Collective has been working together to produce innovative creative projects. The challenges and triumphs of their collaborations will be told through this inspirational documentary.
- ENDS -
Notes to Editors
About the Collective
Kimi Räikkönen burst onto the Formula 1 scene in 2001 and was quickly recognised as a star for the future. After finishing as runner-up in the Drivers’ Championship to Michael Schumacher in 2003 and again to Fernando Alonso in 2005, he finally took the title in 2007 at the very last race of the year. After a two year hiatus from the sport in 2010/2011, Kimi announced his return to Formula 1 with Lotus F1 Team for the 2012 season and instantly demonstrated the skill and technique which have seen him rated as one of the most natural talents of a generation; seven podium finishes – including victory at the 2012 Abu Dhabi Grand Prix – seeing him clinch P3 in the Drivers’ Championship during his comeback year. Picking up where he left in 2012, the Iceman currently occupies P3 in the Driver’s Championship having taken four podiums from the opening five races in 2013; including an emphatic victory at the season opening Australian Grand Prix.
Universally recognized as one of the true legends of the sport and one of the most stylish and progressive skaters on the planet, Danish skater Rune Glifberg brought his skills and experience to burn’s new skate program, as team founder and mentor. “Adding burn to my list of sponsors is an honor and a privilege. It opens up new doors and opportunities for my career, and I couldn’t be happier with my decision to join the burn skateboard team.”- Rune Glifberg
BURN® energy drink is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers with the energy needed to leave their original vision on the world. Dismantling category norms, consumers embody a live-out-loud mentality, without fear of boundaries created by society. BURN is a brand of The
information please contact the burn team at Cake on 0207 307 3126.
More on Journey
Refranchising Update: The
Coca-ColaCompany Reports Strong Progress
Coca-ColaCompany and Anheuser-Busch InBev Reach Agreement Regarding Coca-ColaBeverages Africa
Coca-ColaCompany Announces Timing of Earnings Release and Investor Conference Calls
- Coca-Cola Store Orlando Invites Guests to Shop Refreshed at Disney Springs
Coca-ColaCompany Statement on Marriage Equality