Coke Zero launches a "Watch & Score" interactive game to reward fans with impressive prizes when they tune in and follow NCAA® Tournament® Action

ATLANTA, March 15, 2012 - For March Madness fans who are glued to every moment of the 2012 NCAA Division I Men's Basketball Championship®, obsessed with their brackets and with cheering on their teams to victory or defeat, Coke Zero has the perfect solution for enjoying everything. Starting Selection Sunday ™ through the NCAA Men's Final Four, the Coke Zero Watch & Score game will reward fans with thousands of prizes when they catch the live televised or live streamed broadcast of the 2012 NCAA Division I Men's Basketball tournament.

When fans tune into the 2012 NCAA Division I Men's Basketball Championship on TBS, CBS, TNT, truTV, and via March Madness Live, they will be prompted to look for Coke Zero alerts and keywords during the broadcasts to text in for a chance to instantly win impressive prizes including trips to the 2012 NCAA Men's Final Four and the 2013 NCAA Men's Final Four, roster spots at an Ultimate Basketball Fantasy Camp with legendary college basketball head coaches and home entertainment system makeovers.

"Coke Zero is rewarding fans with the unexpected and engaging them in exciting ways through multiple screens and channels throughout March Madness," said Stuart Kronauge senior vice president of marketing, Sparkling business, Coca-Cola North America. "With highly interactive games and great prizing Coke Zero will be everywhere the fans are-- from retail to dining to broadcast and digital, giving fans multiple ways to enjoy more madness."

My Coke Rewards members have yet another chance to win by playing the Coke Zero Bracket Game. Starting today, fans can gain unique codes from Coke Zero products, specially-marked promotional cups, and from playing the Watch & Score Instant Win Game to enter through their My Coke Rewards account at www.enjoymoremadness.com. With each code entry fans receive the opportunity to pick a team that they believe will advance to the next round in the NCAA Division I Men's Basketball Championship. For each round, all of the fans who correctly pick a team that advances to the next round in the NCAA Men's Basketball Championship tournament will be entered into a drawing with a chance to win a variety of prizes that will be awarded during the tournament such as 2012 and 2013 NCAA Men's Final Four trips, CAAShop online gift cards, an entertainment system makeover, music downloads, and other prizes.

Coke Zero also is offering consumers in-store opportunities to get in on the game. All point of sale materials will feature "Watch & Score" messaging and will encourage fans to check out www.enjoymoremadness.com.

Enjoying more madness with Coke Zero extends to the virtual world too. Fans can score one of thousands of free subscriptions to NCAA® March Madness® Live! by texting "0" plus their favorite NCAA Division I basketball team to "2653". At March Madness Live!, fans can catch all the tournament action across multiple digital and mobile screens and join in the water cooler conversation at the Coke Zero NCAA March Madness Social Arena. New features this year from the NCAA and Turner will be live across the entire March Madness Live suite of products and, for the first time, fans can grab key game moments and share them with friends and family from a computer, participate in live tournament trivia games and express their passion for favorite teams at a chant and cheer section. The Coke Zero NCAA March Madness Social Arena will extend onto the NCAA's March Madness Facebook page - offering a complete video gallery of all fan-grabbed moments, complete access to special-aggregated Twitter feeds of all 68 teams, a uniquely-visualized bracket view of the loudest fans, and more.

NCAA March Madness Live, formerly March Madness on Demand, is accessible on iPad, iPhone and iPod Touch, and select Android phones over Wi-fi and 3G/4G. Fans will be able to enjoy live streaming video of every game of the 2012 NCAA Division I Men's Basketball Championship as they are televised by TBS, CBS, TNT and truTV, starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men's Final Four® and National Championship Game from New Orleans on March 31 and April 2.

During the 2012 NCAA Men's Final Four, Coke Zero will kick off the pre-game coverage on CBS with "Coke Zero Presents: The Big Dance® in the Big Easy" pre-game show on Saturday, March 31 at 3 p.m. EST. The branded television show is expected to reach more than a million viewers and will serve as the pre-game driver for Final Four excitement. This year's show will celebrate some of the most memorable Final Four moments ever that occurred in New Orleans throughout the history of March Madness.

NO PURCHASE NECESSARY TO ENTER OR WIN. All games open to legal residents of the 50 U.S. (or D.C.), 13 years or older. For more information including complete details and official rules for each game (excluding the snap tag instant win game), visit www.enjoymoremadness.com.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please http://www.coca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About CBS Sports
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the NFL's American Football Conference; THE NFL TODAY; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters(r) and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships; CBS SPORTS SPECTACULAR, including track & field, auto racing and gymnastics. In addition, the division directs CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

NCAA, Final Four, Selection Sunday, The Big Dance, Enjoy More Madness and March Madness are licensed by or trademarks of the National Collegiate Athletic Association.