Minute Maid introduces a liquid water enhancer that contains real fruit juice for refreshment on-the-go
The search for new ways to juice-up your day ends with new Minute Maid Drops. Offered in four exhilarating flavors and made with real fruit juice, Minute Maid Drops are a delicious way to liven up water. People can add a splash of flavor to their water with Minute Maid Drops in Lemonade, Fruit Punch, Mango Tropical or Raspberry Lemonade.
Conveniently packaged, Minute Maid Drops are perfect for the on-the-go lifestyle. Each bottle makes approximately 28 servings for delicious refreshment anytime, anywhere.
“Adding Minute Maid Drops to our diverse portfolio of juices and juice drinks demonstrates our continued commitment to providing innovation and choice,” said Charles Torrey, Vice President of Minute Maid Marketing. “With real fruit juice, Minute Maid Drops offer a more flavorful way to stay hydrated all day long.”
The Minute Maid Drops experience can be summed up in three user-friendly steps: SQUEEZE to enhance your water; DRINK anywhere anytime; and RESEAL for future use.
Minute Maid Drops Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade are now available at grocery stores and mass merchant retailers nationwide in easy-to-use 1.9 fl oz. squeezable bottles with a flip-top closure. The suggested retail price is $3.50 - $3.99.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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