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Sprite® is Searching for the Most Uncontainable Ballers to Compete on the Hardwood at NBA® All-Star 2013

By:  The Coca-Cola Company Feb 27, 2012
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Sprite® is Searching for the Most Uncontainable Ballers to Compete on the Hardwood at NBA® All-Star 2013


Kobe Bryant and LeBron James Lead Global Search for Amateur Players with Personal, Expressive Moves to Represent Team Intense and Team Sudden in the Sprite Uncontainable Game™

ATLANTA, Feb. 27, 2012 - The recruitment call is here! Now is the time for basketball players across the globe to lace up their kicks, grab a ball and perfect their uncontainable basketball moves. Sprite ® is shining a spotlight on undiscovered basketball talent and celebrating players' expressive moves by participating in the Sprite Uncontainable Game as players and fans.

Sprite is teaming up with six NBA players -- Kobe Bryant (Los Angeles Lakers) and LeBron James (Miami Heat) from the U.S., in addition to Andrea Bargnani (Toronto Raptors) from Italy, Al Horford (Atlanta Hawks) from the Dominican Republic, Omri Casspi (Cleveland Cavaliers) from Israel and Serge Ibaka (Oklahoma City Thunder) from the Republic of Congo -- to discover 24 amateur ballers who will represent either Team Sudden or Team Intense in the Sprite Uncontainable Game™ at NBA All-Star 2013 in Houston.

As part of the brand's largest ever basketball program and building upon its long-standing partnership with the NBA , the six professional players will help Sprite discover players whose personal styles of play set them apart.

  • TEAM INTENSE : Kobe Bryant, Andrea Bargnani and Al Horford will coach players whose moves are characterized as agile, surgical and precise. Team Intense is looking for players who land lean one-handed dunks, execute off the pick-and-roll and drop passes on a dime.
  • TEAM SUDDEN: Players with moves that are strong, forceful and bold, will try out for Team Sudden, coached by LeBron James, Omri Casspi and Serge Ibaka. Team Sudden is looking for players who soar in for tomahawk dunks, grab monster rebounds and execute full-court passes.

Players will first identify the team that best represents their personal style and skills. Then they will have the opportunity to try out for the first round by either uploading their best moves online at Sprite.com (U.S. residents only) or by showing their moves off at local tournaments and events*. Finalists in each country will be determined by select judging panels.

Coinciding with the player tryouts, fans will also compete to demonstrate how uncontainable they are both online, at local events and through mobile SMS challenges. The most expressive fans will be given the chance to win a trip to watch the Sprite Uncontainable Game in Houston during NBA All-Star 2013.

"Basketball is about unselfishness and camaraderie, and there's so much joy that comes from playing the game," said Kobe Bryant. "Team Intense will win the Sprite Uncontainable Game because we're precise and surgical with our strategies. When you win games and championships you have to have intensity -- a no fear quality. Sprite is about expression and always keeping your cool no matter how intense it gets. Participating in the Sprite Uncontainable Game will be fun. Who wouldn't want to be a part of this?"

"Basketball is my love, my dream, my goal and I base everything around it," said LeBron James. "It helped me stay on the right path. Sprite helps me to be myself -- on and off the court -- and together we have the opportunity to spread the game worldwide and to look for talent. Team Sudden will play stronger, faster and tougher than our opponent, so we'll win the Sprite Uncontainable Game."

The Sprite Uncontainable Game will leave a lasting impression on countries across the world by shining a light on and fostering local talent and bringing communities together to rally around their standout players. Throughout the world, the Sprite Uncontainable Game will also support initiatives and organizations that improve conditions at local basketball courts.

"Basketball is one of the most important sports in the world, and it unites by breaking down borders and connecting continents," said Selman Careaga, Senior Global Brand Director at The Coca-Cola Company. "The Sprite Uncontainable Game provides a global forum to reinforce our commitment to making a positive difference in communities around the world. Sprite and basketball have a long history together; we've been refreshing players and fans for years, and now we're excited to offer the experience of a lifetime to be coached by these NBA standouts."

More than 27 countries are on the Sprite Uncontainable Game search roster including the United States, China, Mexico and a host of European and African nations.

For more information and official rules for U.S. residents, go to Sprite.com .

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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola , the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit http://www.coca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.