ATLANTA, Dec. 4, 2012 – Over the past several months, Core Power® has been the delicious new choice for those seeking a high protein milk shake to support their active lifestyle. Today, The
The investment validates the potential both parties see in offering higher quality value-added health and wellness beverages. “Our leadership in technology, innovation and sustainability within the dairy industry, combined with The
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, “Our initial launch of Core Power® is off to a great start and this new partnership agreement with VEB will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition.”
Core Power® is currently distributed by
About Venturing and Emerging Brands
Venturing and Emerging Brands (VEB) is a dedicated operating unit of
About Select Milk Producers, Inc.
Select Milk Producers, Inc. was formed in 1994 by a group of large dairy producers with high quality milk and efficient dairy farm operations. The Select common goal is to provide the highest quality product in the market place and do so with the highest level of service. At the same time our objective is to operate our cooperative of 87 family owned dairies in a very efficient manner to achieve the optimum pay price for our membership. Select membership is based in three primary geographic areas: Texas, New Mexico, and the Midwest. All together Select produces and markets over 6 billion pounds of milk annually.
About Fair Oaks Farms Brands, LLC.
Fair Oaks Farms Brands, LLC is a health and wellness company that produces and markets premium quality, value added nutrition products that start with the best milk from independent American family farmers committed to sustainable and traceable agriculture. The company’s flagship farm, located in Fair Oaks, Indiana, is open to the public and is recognized as an innovator and leader in sustainable agriculture. Fair Oaks Farms Brands, LLC owns and operates Core Power, the high protein milk shake that is the first in the line up of our value added nutrition products, and is currently being distributed in select regions of the US, with a national distribution rollout underway. For a directory of retailers, visit www.corepower.com/stores.
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