Citrus Juices and Peace River Citrus Products to plant 12,500 acres each
Fla., May 7, 2013 – The
future of Florida orange juice is looking brighter today. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment
to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and
Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant
25,000 acres of orange trees.
Through this collaboration
Coca-Cola will procure all of the fruit produced by these trees over the next
20 years. According to a 25-year study conducted by the Florida Department of
Citrus, this initiative will add more than 4,100 direct and indirect jobs to
the state economy.
is synonymous with Florida, but the industry has faced many challenges in
recent years, particularly the growing threat of citrus greening,” said Florida
Commissioner of Agriculture Adam Putnam. “With Coca-Cola’s generous investment
towards 25,000 acres of new orange groves in Central Florida, the citrus
industry and our state’s entire economy will benefit.”
Coca-Cola has played an
active role in the Florida citrus industry since purchasing Minute Maid® in 1960. Today, the Company operates
26 facilities in Florida, employing 6,100 associates. Over the last five years,
The Coca-Cola Company has invested more than $400 million in its operations
throughout the state. Most recently, the Auburndale facility, which produces
Simply® juices, underwent a significant
expansion. Adding a new production line and increased warehouse space, this
multi-million dollar project created 129 new jobs, bringing the total number of
facility employees to more than 500.
“The Coca-Cola Company
is proud to be part of this investment in Florida and its citrus industry. A thriving Florida citrus industry is
critical to helping us build our Simply and Minute Maid juice brands,” said
Steve Cahillane, President, Coca-Cola Americas.
“Through viable partnerships and meaningful investment with Cutrale and
Peace River, we together will foster sustainable, responsible growth in
Florida. This is good news for the state’s citrus industry, our business and
the communities we serve.”
Coca-Cola Company is the leading marketer of fruit juices and drinks in the
United States and globally. In the U.S.,
the Minute Maid and Simply brands offer more than 100 different varieties,
including low-calorie options. In partnership with Cutrale Citrus Juices, Coca-Cola
purchases nearly a third of all Florida oranges grown by more than 400 local
growers. The Company continues to expand
its juice offerings, in both the Minute Maid and Simply brand portfolios, to
provide people with great-tasting, high quality juices and juice drinks.
commitment to purchase all of the fruit from the new groves enables us to play
a role in helping restore Florida’s citrus industry with the largest planting
of orange trees in 25 years,” said Jose Luis Cutrale, Chief Executive Officer
of Cutrale Citrus Juices.
The Coca-Cola Company
encourages its partners to use sustainable, responsible agricultural management
practices. Initiatives that reduce the amount of pesticides and fertilizers and
the volume of water used to grow crops limit the impact on local
communities. For this citrus planting
project, Cutrale and Peace River will implement agricultural practices that lessen
the use of local water resources. For example, they will capture and reuse
rainwater for irrigation. Peace River will also utilize a high-efficiency,
micro-jet irrigation system that requires 50 percent less groundwater. Cutrale
will employ water efficiency methods and help control water use through a soil
moisture monitoring process.
is one of our most precious natural resources and we are committed to leveraging
technology to help us implement sustainable agricultural practices throughout
our groves,” said Bill Becker, President of Peace River Citrus Products.
2010, The Coca-Cola Company and Cutrale Citrus Juices pledged $1.5 million each
to the University of Florida’s Citrus Research and Development Foundation. This grant furthers critical research to help
address Huanglongbing disease, commonly known as citrus greening.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.