FIFA World Cup Trophy Will Visit 89
Countries, across all 6 FIFA Confederations in Nine Months
Atlanta, Sept. 12, 2013 - In a tour spanning more than 92,000 miles,
Coca-Cola and FIFA will take the iconic FIFA World Cup™ Trophy on its longest
journey to date. Announced today, the route for the highly anticipated 2014 FIFA
World Cup™ Trophy Tour will give more than one million people around
the world the chance to experience
football's most coveted prize in their own communities.
The FIFA World Cup Trophy Tour™ by
Coca-Cola will be the most inclusive, participatory event ever, inviting fans around
the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA
The journey will include the first ever pan-Latin America tour, with
events in 39 countries across the region that is home to the host nation,
Brazil. The tour will also be visiting 50 new countries that have never had the
opportunity to host the trophy before.
shares the passion that fans have for football around the world and through our
partnership with FIFA we champion the power of football to bring the world
together,” said Joseph Tripodi, Executive Vice President and Chief Marketing
and Commercial Officer, The Coca-Cola Company.
all football fans, we’re especially excited about the 2014 FIFA World Cup™ taking place in the spiritual home of football and
FIFA World Cup™ Trophy Tour will be our opportunity to
take the energy and passion of the host nation, Brazil, and share it with
millions of football fans around the world,” added Tripodi.
The global FIFA World Cup
Trophy Tour™ by Coca-Cola kicked off with an official launch ceremony at the
iconic Christ the Redeemer statue in Rio de Janeiro, Brazil, in the presence of
Michel Davidovich, General Manager of the 2014 FIFA World Cup™, Coca-Cola Brazil, Thierry
Weil, FIFA Marketing Director, and five World Cup™ Champions from each of
Brazil’s five wins, Zagallo (1958), Amarildo (1962), Rivellino (1970), Bebeto
(1994) and Marcos (2002).
“We are extremely happy to bring the most
iconic symbol in football to the world once again. As many countries start
securing their spots in the 2014 FIFA World Cup™, this tour gives us the opportunity to share our passion for the beautiful
game with fans across the globe, who are given a once-in-a-lifetime opportunity
to see the trophy up close in their home country. I want to thank our long-term
partner Coca-Cola for making this dream come true for many millions of football
fans around the globe, ”explained FIFA President, Joseph S. Blatter.
For the latest from the FIFA World Cup™ Trophy
Tour including upcoming tour destinations and dates, exclusive interviews,
photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour, and twitter at www.twitter.com/trophytour / @trophytour where our official photo blogger
will live tweet directly from the event.
The Trophy Tour forms part of Coca-Cola’s
2014 FIFA World Cup™ campaign which invites fans to celebrate the ‘The World’s Cup’, a platform which
will see Coca-Cola promote the most inclusive and participatory FIFA World Cup™
Among the other key elements from the Coca-Cola
‘The World’s Cup’ campaign are a Brazilian
inspired visual identity, global television commercials, digital consumer
engagement and legacy programs.
As part of the inclusive nature of ‘The World’s Cup,’
Coca-Cola has partnered with Backplane to foster a community of the most avid
football fans across the globe. This community, www.coca-colafansunited.com, will be a constant source of behind-the-scenes
content, and will provide fans a home to discuss and debate with equally
passionate fans throughout the world’s largest sporting event.
In addition, Coca-Cola will release its
official anthem for the 2014 FIFA World Cup™ World’s Cup campaign - The World is Ours – featuring vocals
from David Correy and sounds from Monobloco, a Brazilian street band. The anthem brings the music of Brazil to the world
and captures the rhythms of samba, baile funk and technobraga. The song can be
heard on Spotify or by visiting www.cokeurl.com/worldisours.
The Coca-Cola Company has had a long-standing
relationship with FIFA since 1974 and has been an official sponsor of the FIFA
World Cup™ since 1978. Coca-Cola has had
stadium advertising at every FIFA World Cup™ since 1950 and is a long-time
supporter of football at all levels. This is the third time that Coca-Cola and FIFA have come together to
bring the Trophy Tour to the world, starting in 2006 and then again in 2010.
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, the world's most valuable brand, our Company's portfolio
features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.
Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink
coffees, and juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our beverages
at a rate of more than 1.8 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on initiatives that
reduce our environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us
on Twitter at twitter.com/CocaColaCo or check
out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
Backplane, a Palo Alto-based technology
company and developer of the first community platform, creates authentic
communities and empowers users to engage directly with influencers, brands and
others who share the same passions.
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