SIMPLY ORANGE JUICE COMPANY KICKS OFF SUMMER WITH CITRUS BACK GUARANTEE

APOPKA, Fla., May 22, 2008  -  Simply Orange Juice Company announced today the return of its "Citrus Back Guarantee" for summer 2008. The Citrus Back Guarantee, which will run June 1 - August 31, encourages consumers to try Simply Lemonade® or Simply Limeade®. If they do not agree that Simply Lemonade or Simply Limeade tastes as good as fresh-squeezed lemonade or limeade, respectively, the company will pay consumers for the competition: a bag of lemons or limes. Simply Lemonade and Simply Limeade are gently pasteurized and made with premium, not-from-concentrate lemon and lime juice.

This year's Citrus Back Guarantee marks the second year of the promotion for Simply Lemonade and Simply Limeade. Both are refreshing accompaniments to summertime, when the weather heats up and consumers seek simple ways to cool down.

"Simply Lemonade and Simply Limeade both deliver a great balance of tart and sweet and are refreshing alternatives to homemade," said Allison Barrett, Director of Marketing for Simply Orange. "We're confident that consumers who try Simply Lemonade and Simply Limeade will love the fresh-squeezed taste experience, and the Citrus Back Guarantee upholds that promise."

Official rules and details on the Citrus Back Guarantee are available at simplyorangejuice.com.

Simply Orange launched nationally in 2003, and in over four years its brand portfolio has flourished by offering consumers premium, 100% not-from-concentrate juices, lemonades and limeades with a fresh fruit taste. The Simply family of juices and juice beverages is available at supermarkets and other retailers nationwide.

About Simply Orange Juice Company Products
Since the launch of the Simply Orange Juice Company's flagship product, Simply Orange® orange juice, the Simply line has established an impressive share in the chilled orange juice category. Committed to creating not-from-concentrate juices that offer consumers a premium fresh-made taste experience, the Simply line has expanded to include four different varieties of Simply Orange - Original, Calcium, Grove Made and Country Stand, now available in multiple packages: 59 fl. oz., 89 fl. oz., 59 fl. oz. twin pack and 13.5 fl. oz. carafes. In 2006, the company expanded the Simply line to include Simply Lemonade® and Simply Limeade®, now available in 13.5 fl. oz. single serve and 59 fl. oz. carafes. In 2007, the company launched Simply Apple® and Simply Grapefruit®, available in 59 fl. oz. carafes.