Ashley Brown

Ashley Brown

Group Director, Digital Communications & Social Media

Ristomatti Kykkänen
Opinion: Coca-Cola Journey’s Journey
Editor's Note: This column originally appeared in PR Week. For the past year, Coca-Cola has communicated extensively on the strategy and evolution of Coca-Cola Journey, our new media outlet. Equally intriguing is the story we haven’t talked about very much – how did it happen in the first place? Why did Coke decide to make a multimillion-dollar, multi-year commitment to brand journalism? How did…

Vote Coke
Every Day is Election Day
A year ago, Coca-Cola made a big bet that storytelling is the cornerstone of 21st century communications. We believed that great, brand-created stories matter, that exceptional writing wins the day, and that building a digital newsroom would lead not only to a transformation in how we engage with our consumers but also how we work. Like a modern election campaign, we believed that the best…

#CokeJourney Supports #SpiritDay
MAKING IT BETTER
Today, you might notice something a little different about our corporate social channels and Coca-Cola Journey. We've turned them purple to support GLAAD #SpiritDay, which seeks to raise awareness of bullying and create a world where young people can grow up in supportive environments and live happy lives.  GLAAD is a leading lesbian, gay, bisexual, and transgender (LGBT) organization…