Ashley Brown

Ashley Brown

Group Director, Digital Communications & Social Media

Austin City Limit
The Journey Continues
For the past three and a half years, I’ve been fortunate to lead the best digital team in the business. Together, we established a corporate Coca-Cola presence on all major social networks and organically grew those channels 100+% year-over-year, launched Coca-Cola’s first corporate blog, Coca-Cola Unbottled, and in 2012 launched our own media outlet, Coca-Cola Journey. This year, we’ve expanded…

Ristomatti Kykkänen
Opinion: Coca-Cola Journey’s Journey
Editor's Note: This column originally appeared in PR Week. For the past year, Coca-Cola has communicated extensively on the strategy and evolution of Coca-Cola Journey, our new media outlet. Equally intriguing is the story we haven’t talked about very much – how did it happen in the first place? Why did Coke decide to make a multimillion-dollar, multi-year commitment to brand journalism? How did…

Vote Coke
Every Day is Election Day
A year ago, Coca-Cola made a big bet that storytelling is the cornerstone of 21st century communications. We believed that great, brand-created stories matter, that exceptional writing wins the day, and that building a digital newsroom would lead not only to a transformation in how we engage with our consumers but also how we work. Like a modern election campaign, we believed that the best…