Jamal Booker

Jamal Booker

Manager, Heritage Communications

Archives in the Digital Age: Jamal Booker
Archiving in a Digital Age
Ever wonder how associates three decades from now will be able to access all of the great content that is being produced for the Coke bottle 100th anniversary this year? Or consider what insights future leaders will get from our current Share A Coke campaign? I personally think about these types of things on a daily basis. Coca-Cola’s Archives contain the output of our well-oiled, 129-year-old…

Ana Castillo
This Employee Recreated a 1962 Photo of Her Mom with a Coke Bottle
While in Atlanta for a workshop in 2010, my friend and colleague, Ana Castillo, showed me a black-and-white photo postcard and challenged me to guess who the girl in the photo was. I replied that it was her, for sure. I guessed wrong. The girl holding the world-famous Coke bottle in the photo was the spitting image of Ana, but it was not her. It was actually her mom, some 48 years earlier, in…

Coke Bottle Art Tour in Colombia
Coca-Cola Bottle 100 Art Tour Launches in Medellín
A few months ago I was happy to launch the first Coke Bottle Art Tour in beautiful Cape Town, South Africa. Just this past week, I got to launch our second version of the traveling show in the equally beautiful and exquisite city of Medellín, Colombia in Aeroparque Juan Pablo II venue. This version of the Art Tour that we premiered includes the same unique Coke Bottle…