Jamal Booker

Jamal Booker

Manager, Heritage Communications

Bottling in Iraq
Two Centenarians: Iraq’s First Coke Bottler Shares a Birth Year With the Coca-Cola Bottle
“Soon you will see the bottle which brings enjoyment the world over!”, heralded a series of 1950 Baghdad newspaper ads. Most of the ads featured the famous Coke bottle as a centerpiece to drum up interest and demand while announcing that “Delicious and Refreshing Coca-Cola is on its way to Baghdad.”Bringing the world-famous Coca-Cola bottles to Iraq proved quite the challenge for Naim Dangoor and…

Coca-Cola Bottle Art Tour
Slideshow: Coca-Cola Bottle Art Tour Opens in South Africa
Last week, I was excited to be a part of the opening of the traveling art exhibition, The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years, in Cape Town, South Africa. Nearly 6,000 consumers had a once-in-a-lifetime experience at the launch at the V&A Waterfront before it embarks on an international tour. View a full-screen photo galleryI saw consumers and tourists visibly…

Coca-Cola and Schwinn
Can Bikes Spell Coca-Cola?
I’ve seen a lot of creative approaches to re-creating the Coca-Cola logo using objects and art over the years, but this one takes the cake. Did you know that Coke ran a promotion in 1974 to give away 5,000 Schwinn Bikes? That’s right, 5,000 lucky winners received a Schwinn Varsity 10-speed bicycle. The commercial from the promotion featured dozens of bikes arranged to display the famous Coca-Cola