Jan Schneider

Jan Schneider

Production Manager, Coca-Cola Journey

Event in Germany
Report: Coke Most-Recognized Brand of FIFA World Cup
It would seem Germany is not the only victor to emerge from the 2014 FIFA World Cup.A new study released by Millward Brown, a brand equity research company, reports that Coca-Cola was the most-recognized brand sponsor of the month-long football tournament in Brazil. Coke's "The World's Cup" campaign was its largest-ever global marketing initiative.The Science Behind ItMillward Brown’s…

Festival Folclórico de Parentins
Sustainable Celebration: Brazil’s Festival Folclórico de Parintins is More than Just Fun and Games
Each year as July approaches, the quiet city of Parintins in Amazonas, Brazil, comes alive as thousands of visitors from around the world arrive to celebrate Festival Folclórico de Parentins (Parintins Folklore Festival). For three days in late June, the population of Parintins grows from 80 thousand inhabitants to 180,000 with the arrival of 100,000 revelers from around the globe ready…

Coca-Cola in bicycle basket
Coke Leads the Charge of America’s Most Respected Brands
At Coca-Cola, we understand that selling products is not the only thing that makes a company successful. We know that strong and innovative leadership and a positive corporate reputation are the building blocks to instilling trust in our brands, not only for our consumers, but also for our stakeholders.  That's why we're incredibly honored to top the 2014 list of America’s Most Respected…

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