Jay Moye

Jay Moye

Editor, Coca-Cola Journey


Make it Happy End Card
#MakeItHappy: Coca-Cola’s Big Game Ad to Champion Online Positivity
Coca-Cola will use advertising’s biggest stage to invite the world to help make the World Wide Web a happier place. A 60-second commercial airing Sunday during the first quarter of the Big Game will tackle the pervasive negativity polluting social media feeds and comment threads across the Internet. The spot, which will not be released before the game, ends with the #MakeItHappy hashtag – a call…

Rainbow Nation 604
Coca-Cola Named 2014 Mobile Marketer of the Year
From Apple Pay-enabled vending machines to QR codes that use augmented reality technology to trigger song downloads, Coca-Cola used mobile more than ever in 2014 to engage consumers and shoppers, but also to deliver value to retailers and drive operational efficiencies from the bottling plant to store shelf.And the industry is taking notice. Coke’s innovative programs around the world garnered a…

Katie Bayne Georgia State 604
5 Career Lessons From Coke’s Katie Bayne
One of Coke’s senior female executives recently shared a few lessons learned during her 25-year career with female business students at Georgia State University in Atlanta. Katie Bayne, SVP of global sparkling brands, passed along these five pieces of advice to Robinson College of Business students at the launch of its new women’s leadership initiative, Women Lead. Take a look: 1.  Be Honest…