Jay Moye

Jay Moye

Senior Writer, Coca-Cola Journey

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Bridging the Digital Divide: Coca-Cola, BT Deliver WiFi Access to Rural Communities in South Africa
At Thokozane Fast Food in the Bushbuckridge area of South Africa’s Mpumalanga province, a group of young students gather around a WiFi-enabled Coca-Cola kiosk to research school projects and send email. Nearly 700 miles south, in Nelspruit in the Mpumalanga province, a crowd of all ages surrounds a similar kiosk near the Sasol Integrated Energy Centre (SIEC). Coca-Cola South Africa, local…

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Creating a Win-Win: Inside Coke’s New Startup Model
In 10 cities around the world – from San Francisco to Sydney, Berlin to Buenos Aires – hand-picked teams of entrepreneurs are building new startups with the support of Coke’s marketing muscle, distribution network and other assets.  “We’re trying to create a win-win,” David Butler, Coke’s global VP of innovation and entrepreneurship, says about the new Coca-Cola Founders platform. “First we…

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Ties to the Brand: Coke's Luke Boggs Wears His Heart on His Sleeve (and Around His Neck)
When Luke Boggs took a leadership communications job at Coke in 2011, he thought he'd better dress the part. “I’d been freelancing out of my basement office for five years,” Boggs explained. “So when I came here to the headquarters of The Coca-Cola Company, I felt like it would be a good idea to wear a tie most of the time.”After a few months, the lifelong Coca-Cola fan began wondering what sort…