Jay Moye

Jay Moye

Editor-in-Chief, Coca-Cola Journey


Coke Zero 2015
How Coke Zero Became a Hero: 10 Facts to Mark the Brand’s 10th Birthday
It's hard to believe, but Coca-Cola Zero officially turned 10 earlier this month. When the zero-calorie cola debuted in June 2005, it became The Coca-Cola Company’s most successful new product launch since Diet Coke in 1982. The origins of Coke Zero can be traced back to the late 1990s, when the search for a next-generation, no-calorie Coca-Cola began. Coke’s portfolio lacked a low-calorie…

Minute Maid Father's Day
Watch: Minute Maid Gave This Single Dad the Father’s Day Gift of a Lifetime
When Lawrence McGee was growing up in Orange County, Calif., his dad would take him to their neighborhood park each day to teach him the game of basketball. Together, they learned the game of life. “I didn’t know how hard it would be until I actually had to do it on my own,” Larry McGee, said about raising his son, now 17. “You think he’d complain or act out, not having a mom around, but he’s…

Hansen's Sodas
Coke Takes Ownership of Monster’s Non-Energy Business
Venturing & Emerging Brands Unit to Manage Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Blue Sky Sodas and Peace TeaCoca-Cola North America’s Venturing and Emerging Brands (VEB) unit took ownership of Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Blue Sky Sodas, Peace Tea and other non-energy drink brands as part of Coke’s partnership with…