Jay Moye

Jay Moye

Senior Writer, Coca-Cola Journey

David Correy and Brazilian street band Monobloco
Can the FIFA World Cup Bring Brazilian Music to the Global Stage?
All eyes remain on Brazil as the 2014 FIFA World Cup final approaches this weekend. Millions of ears are tuning in to the country’s signature music, too. The tournament’s 64 matches are being played in 12 different cities, exposing football fans to the country’s myriad sights, sounds and flavors -- from Manaus and Fortaleza, to Salvador and Porto Alegre. “Hosting such a widespread World Cup…

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#AnyGivenTuesday: Wendy Clark Shares Coke’s Real-Time Marketing Journey at Cannes
Engaging always-on consumers in real time requires brands to completely rethink how they create, curate and share content, Coke’s Wendy Clark said last week during keynote remarks at the 2014 Cannes Lions International Festival of Creativity.In a seminar titled #AnyGivenTuesday, the president of sparkling and strategic marketing for Coca-Cola North America explained how two interconnected teams…

Civil Rights Museum
Center for Civil and Human Rights Opens in Downtown Atlanta
Atlanta -- a city forever associated with the human struggle for equality -- today celebrated the opening of the Center for Civil and Human Rights in downtown’s Pemberton Place. Local leaders, including U.S. Senator Johnny Isakson, U.S. Congressman John Lewis, Atlanta Mayor Kasim Reed and former Atlanta Mayor Shirley Franklin, spoke at the event. The modern, 42,000-sq. ft. cultural institution…