Jay Moye

Jay Moye

Editor, Coca-Cola Journey


Walmart ad
A Happy Tearjerker: Behind the Scenes of Coke and Walmart’s Heartwarming Holiday Ad
When Darlene Rodriguez first read the script for a holiday commercial her 13-year-old son, David, had been invited to audition for, the tears started flowing immediately.“I got emotional,” she said of the co-branded spot for Coca-Cola and Walmart, which premiered earlier this month. “I said to myself: ‘This is going to be one of those commercials that makes you cry and stays on your mind long…

Coca-Cola Beverage Institute for Health & Wellness
Just the Facts: 10 Years In, Beverage Institute for Health & Wellness Expands Its Reach
A decade ago, The Coca-Cola Company established the Beverage Institute for Health & Wellness, or BIWH, to raise awareness of facts and science related to beverages and their ingredients, as well as the importance of active, healthy lifestyles. The BIHW and its award-winning online platform — beverageinstitute.org — have since served as a trusted resource for health…

SEC Football Ref
‘Official’ Business: 39-Year Coke Veteran Roy Potts is an SEC Football Referee
On any given Saturday during the fall, Roy Potts trades in his beloved Coca-Cola red for black and white. The veteran public affairs director for Kentucky and Indiana is a football referee in the prestigious Southeastern Conference, known among college fans as the SEC. Potts’ officiating career began in 1976 – the year after he joined Coke – when a spirited chat with a friend after a local high…