Jay Moye

Jay Moye

Editor-in-Chief, Coca-Cola Journey


Horizons
Horizons Program Stops ‘Summer Slide’ For Low-Income Students
In just a few weeks, as schools across the country dismiss for the summer, a lack of routine and structured activities will cause many students to quickly forget much of what they learned in the classroom over the last nine months. The so-called “Summer Slide” disproportionately affects students from low-income households, who fall behind their peers in early grades and spend the rest of their…

Hilltop
Coke’s ‘Hilltop’ Featured in Final Scene of 'Mad Men'
For more than four decades, the Coca-Cola commercial known as “Hilltop” has been regarded as one of the most iconic pieces of advertising of all time. Last night, the 1971 spot reentered the pop culture conversation when it was featured during the final scene of the final episode of one of history's most celebrated TV shows.The AMC series ended its seven-season run Sunday night with Don…

Harvey Gabor Hilltop
How Advertising Legend Harvey Gabor and Google Reimagined Coke’s ‘Hilltop’ for the Digital Age
Harvey Gabor, an advertising legend best known as the art director for Coca-Cola’s 1971 commercial, “Hilltop,” visited Coke’s global headquarters in November 2012 to discuss the making of the iconic spot – and how his wish to “buy the world a Coke” came true four decades later through an award-winning project with Google. Gabor almost didn’t get the chance to work on “Hilltop.” One of the two…