Jay Moye

Jay Moye

Editor, Coca-Cola Journey


New Coke button
New Coke Turns 30: Veteran Employees Remember Infamous 1985 Launch
Phil Mooney half-jokingly says the summer of 1985 was the only time during his 36-year career with The Coca-Cola Company when he was reluctant to tell people who he worked for. "Those 79 days felt like an eternity,” recalls Mooney, who retired as Coke’s chief archivist in 2013. “As an employee, it was an uncomfortable and almost surreal position to be in… it was sort of like we were…

Harold Burson Reflects on New Coke Launch Thumbnail
‘We Got a Hole-in-One After the Ball Hit the Tree’: PR Pioneer Harold Burson on New Coke
Harold Burson’s role in the infamous New Coke launch began when his phone rang a few days after Christmas, 1984. “He called me at home, which was very unusual,” the co-founder of what is today the world’s largest public relations firm, Burson-Marsteller, recalled last fall during an employee event at Coca-Cola headquarters in Atlanta.  The voice on the other end of the line was his client…

Special Olympic World Games
100 Days to L.A. 2015: Coca-Cola Preps for Special Olympics World Summer Games
The city known for its stars will shine even brighter this summer when Los Angeles welcomes 7,000 inspirational athletes from 177 countries to the 2015 Special Olympics World Summer Games. The year’s largest sports and humanitarian event in the world and the biggest gathering L.A. has hosted since the 1984 Olympic Games kicks off 100 days from today, on July 25. More than 30,000 volunteers and…