The lack of safe drinking water in Africa is no secret.
Every year, preventable waterborne illnesses claim the lives of millions of
Africans. No single organization can resolve the continent’s water crisis, but business,
civil society, NGOs and government can work together to develop sustainable
The Replenish Africa Initiative (RAIN) aims to improve
access to clean water for 2 million people in Africa by 2015. RAIN is backed by
a six-year, $30 million dollar commitment by The Coca-Cola Company and made
possible through the support of more than 140 partners who provide development
expertise and additional resources required to implement the projects
The Coca-Cola Africa Foundation’s flagship program is making
a positive difference in 35 of 55 of African countries by promoting happy and
healthy lives. In these countries, we are building sustainable communities,
catalyzing investment in clean water access, improving water and sanitation
access for school children, replenishing more than 2 billion liters of water
annually back to communities and nature, and empowering women through clean
water access and entrepreneurship.
Since its launch in 2009, RAIN has reached more than 1
million people with sustainable clean water access. The program’s objectives
focus on making a strong, lasting community impact while supporting TCCC’s
water stewardship goals and helping Africa meet the UN Millennium Development
Goal on water and sanitation.
The lack of water, sanitation and hygiene (WASH) is one of
the greatest obstacles to poverty alleviation and economic growth in many
- In 2006,
the African Development Bank estimated that access to water supply and
sanitation in Africa was 64% and 38%, respectively. Globally, 780 million
people lack access to safe drinking water and 2.5 billion lack improved
average, in rural Africa, women spend 26% of their time collecting water, which
often means time spent walking five miles or more to the nearest water source.
to the World Health Organization (WHO), every $1 spent on water and sanitation
generates a return of $4 in saved time, increased productivity and reduced
health costs in Africa.
people die from contaminated water than from all forms of violence combined,
How RAIN Works
RAIN projects are tailored to address the specific water
issues in target communities by focusing on the following areas:
- Water, Sanitation and Hygiene (WASH):
RAIN improves access to water and sanitation and promotes improved hygiene
behaviors for positive impacts on health and development. Approximately 80
percent of RAIN projects have WASH components.
- Watershed Protection: RAIN establishes
or enhances sustainable water management practices, improving environmental
stewardship and community health.
- Productive Use of Water: RAIN promotes
efficient and sustainable use of water for economic development.
This infographic highlights our results, to date: