Ituaje Iruobe, who is mostly known as WAJE, is a Nigerian singer whose vocal range covers three octaves. WAJE is the acronym for 'Words Aren’t Just Enough'. Growing up as a child, she idolized Whitney Houston. Growing up as a '90s girl, she listened to '90s music: Monica, Brandy, R. Kelly, and Mary J. Blige. Every single year, artists were coming out with their own unique sounds.
Her big break was being featured on 'Do Me', the hit single by PSQUARE that was a hit across Africa and some parts of Europe. She then participated in 'Advanced Warning', a reality TV competition that featured emerging artists produced by MTV South Africa and ZAIN Nigeria. WAJE was the first runner-up on the show.
WAJE’s self-titled debut album catapulted her into the list of top 10 female artists in Nigeria, and earned her World Music Awards for Album of the Year and Female Artist of the Year.
Jude Abaga, better known by stage name MI, meaning Mr. Incredible, is a Nigerian hip-hop artist. He has won several awards including the MTV Africa Music Awards 2009 and was nominated for BET 2010 Awards for the Best International Act Category. He rose to prominence in 2006, when his song 'Crowd Mentality' became popular in his hometown of Jos. He is signed to the Chocolate City music label. In 2011, MI released his critically acclaimed debut album, 'Talk about It'.
Jude began his music career when he returned to Nigeria in 2003. Finding his place in an industry dominated by the likes of Modenine, Ruggedman and Eedris Abdulkareem, he quickly started producing mix tapes with his friend Djinee. This led to the critically acclaimed single 'Safe' (a song which he parodied popular Nigerian songs in its lyrics), which has gathered impressive airplay by African radio and music video stations such as MTV Vibe. The track also earned him awards at the Nigerian Music Video Awards, City People, N.E.A and others.
The hype surrounding the release of 'Safe' led to the critical acclaim given to his first studio album titled 'Let's Talk About It'. The album gathered awards such as Musician of the Year (Modemen Awards in 2008), Best Hip Hop Artist (City People Awards). His first mix tape was 'PYERIBOY'. He later went on to bring out a sample mix tape, 'ILLEGAL MUSIC', in which he fully exploited his lyrical prowess.
Back in Jos Nigeria, he teamed up with his brother, Jesse Jagz, IcePrince, Ruby, Threadstone, Lindsay, Moses (Elbulk),E kelly to form a record label, called LOOPY records, M.I was later signed to the Chocolate City company, a renowned music label in Nigeria, which made him move from Jos city to the nation's capital Abuja and also influenced the beginning of his successful career in the Nigerian music industry. He has also received international recognition in South Africa from the popular Channel O music Award, MTVbase Awards and also the American BET Awards.
A proficient producer, lyricist, songwriter and instrumentalist, MI has been described by DIV as the future of African hip-hop. He has produced and been featured on the works of artists like, Don Jazzy, Threadstone (Nigeria's first rock band ) Kel, Djinee, Shifi Jesse Jags, Ice Prince, Ruby, Lindsey, and Leony.
He also runs a production company, Rytchus Era Productions with his brother Jesse Abaga (Jesse Jagz). In 2013, he was appointed by Nigerian telecommunication company Glo Mobile as a brand ambassador alongside other Nigerian artistes like Omawunmi and Burna Boy. He was also a judge in 'Glo X-Factor', the Nigerian version of the reality singing show in 2013.
More on Journey
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
Coca-ColaTaps Jason Derulo for Unifying FIFA World Cup Anthem
Coca-ColaAnnounces Global Launch of eCOPA Coca-Cola
- Love at First Sip? ‘Share a Coke' Bottle Plays Role of Cupid in Now-Engaged Couple's Serendipitous Meeting
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad