I am working on a project detailing our history of promotions and merchandising and in doing my research ran across a document that I wanted to share with you.
As you may know, from 1892 to 1919, The Coca-Cola Company was a Georgia Corporation whose primary owner was Asa Candler. We have the minute books from the board meetings for this Corporation and they provide a great deal of insight into the early history and growth of The Coca-Cola Company.
The 1910 Board Minutes contain a section detailing the "larger" expenses for advertising items from 1906 through 1910. These three pages give the details of how much The Coca-Cola Company spent on many of the items that are now so collectible. Do you have a 1907 tray produced by Charles W. Shonk Company? We spent $14,197.97 for them. Do you have a sampling coupon from 1910, we redeemed $13,695.35, which at five cents a serving equals 27,907 tickets.
I blogged about wall signs a few weeks ago. These pages show the steady growth in spending for this form of advertising.
Enjoy the pages and let me know if anything stands out to you.
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives