One of my favorite items in the World of
Coca-Cola is the workers jacket that has a Coca-Cola logo sewn onto the front. We used this artifact as one of the cornerstones of the Logo case in the Milestones of Refreshment gallery. We were recently scanning and cataloging our pamphlet collection and I ran across this flyer offering "Lettered Allovers and Coats."
The flyer is from 1924 and was put out by the Marcus Loeb Co. from Atlanta, Ga. I had always thought the jacket we have on display would have been used as a uniform related to bottling. This flyer offers quite a few other uses including baseball games, parks, fairs and outdoor amusement areas. I wish I could still get one for the $ 24.00 listed on the brochure!
More on Journey
Timeline: History of
Coca-Colaand the FIFA World Cup™
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Coca-Cola, Times Square and the ‘Power of Presence’
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite