If these don’t epitomize the 1970s, I don’t know what does! Coke offered these pants – and matching floppy hats and tote bags (what today we’d call a messenger bag) – as a special promotion in 1972.
For $2.98 (plus proof of purchase), you could own your own pair of beach pants! ($1.98 for the hat and $2.98 for the bag.) A magazine ad from the time said, “Nothing’s over $2.98, so you won’t bend your summer budget out of shape.”
This is the height of summer in the U.S. As people head on summer vacations or head to the beach, let’s just be glad the fashions of the 1970s are over and in their place in the World of Coca-Cola!
More on Journey
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Video: Porsche Highlights Coca-Cola History in Jaw-Dropping Display
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Primary Color: Why Sprite Has Sported Green Since 1961
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes