If these don’t epitomize the 1970s, I don’t know what does! Coke offered these pants – and matching floppy hats and tote bags (what today we’d call a messenger bag) – as a special promotion in 1972.
For $2.98 (plus proof of purchase), you could own your own pair of beach pants! ($1.98 for the hat and $2.98 for the bag.) A magazine ad from the time said, “Nothing’s over $2.98, so you won’t bend your summer budget out of shape.”
This is the height of summer in the U.S. As people head on summer vacations or head to the beach, let’s just be glad the fashions of the 1970s are over and in their place in the World of
More on Journey
From Big Idea to Big Bet: How the
Coca-ColaFreestyle Fountain Dispenser Came to Be
The Doctor is In: How Dr. J Helped Make
Let Santa Guide You 'Ho-Ho-Home' for the Holidays Thanks to Waze and
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- A Handwritten Letter from a Chinese Coke Fan