If these don’t epitomize the 1970s, I don’t know what does! Coke offered these pants – and matching floppy hats and tote bags (what today we’d call a messenger bag) – as a special promotion in 1972.
For $2.98 (plus proof of purchase), you could own your own pair of beach pants! ($1.98 for the hat and $2.98 for the bag.) A magazine ad from the time said, “Nothing’s over $2.98, so you won’t bend your summer budget out of shape.”
This is the height of summer in the U.S. As people head on summer vacations or head to the beach, let’s just be glad the fashions of the 1970s are over and in their place in the World of Coca-Cola!
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit