At The Coca-Cola Company, we’re evolving to give people around the world more of the drinks they want and how they want them. Because we agree that people shouldn’t eat or drink too much sugar, we’re taking specific, meaningful actions to help people drink less sugar from our beverages.

This starts with our support of the World Health Organization’s guideline that people limit their daily calorie intake from added sugar to no more than 10 percent of their total calorie intake, and we’ve begun a journey toward that goal. It extends to the actions we are taking to provide smaller, more convenient package sizes; to introduce new reduced and no-sugar drinks; and to reduce sugar in existing drinks around the world. 

More than just a business strategy, this is who we are. This is Our Way Forward.

Inside the Bottle

Our focus “inside the bottle” is simple: to reduce sugar wherever we can while bringing a wide range of exciting new drinks to people around the world. That means rethinking some of our beverages to reduce sugar and investing to develop the next generation of sugar alternatives without giving up the great tastes people know and love.

"In 2016, we reduced sugar in more than 200 of our drinks globally, while introducing more than 500 new products, nearly 400 of which were teas, juices, coffees, waters, and other drinks."

In 2016, we reduced sugar in more than 200 of our drinks globally, while introducing more than 500 new products, nearly 400 of which were teas, juices, coffees, waters, and other drinks. Today, more than 1,100 of the drinks we make are reduced or no-sugar, and in 2017 we will reduce sugar in 500 more drinks.

In Great Britain, more than half of Coca-Cola trademark sales are from no-sugar options, and in Chile, over the past two years, we’ve reduced sugar in 32 drinks. Now, 40 percent of Coca-Cola Chile’s portfolio is reduced or no- sugar options. In Japan, 62 percent of Coca-Cola's portfolio is reduced or no-sugar drinks, accounting for 92 percent of Coca-Cola Japan's unit case volume growth in in 2016.

We’re also making drinks that are better and more nutritious by adding vitamins, minerals, and protein, as well as more natural and organic ingredients when possible. In Japan, you can now buy Coke Plus, which contains 5 grams of dietary fiber and 0 calories per bottle.

But let’s not forget about flavors because that’s where the fun is. In Australia, we’ve introduced Coke with ginger flavor, and in Russia you can now enjoy Sprite with cucumber flavor, inspired directly by local tastes. All over the world, we’re looking for more ways to give people sophisticated and unexpected flavors.

"Today, more than 1,100 of the drinks we make are reduced or no-sugar, and in 2017 we will reduce sugar in 500 more drinks."

Outside the Bottle

Because we know what we put inside our bottles is only half of the equation, we’re also taking actions “outside the bottle.” One of those actions is providing smaller, more convenient packaging, making it easier for people to control added sugar consumption and enjoy our drinks in the size they want. Smaller, more convenient packages are now available in 140 countries, including the United States, Great Britain, Brazil, Mexico, and the Philippines. About 40 percent of the company’s sparkling brands are available in packages of 250 mL (8.5 oz.) or less.

In India, we designed a new, innovative single-serve Coca-Cola bottle to keep products fresh, affordable, and the size people seek. And, women entrepreneurs in India are running Splash Bars, which also serve as community centers, offering 3 to 5-ounce cups of Coca-Cola in rural areas.

Other actions we’re taking include continuing to put clear, easy-to-find nutrition information on packaging to support informed choices. In the United States, for example, our packages state the total calories right on the front panel, and 40 percent of our beverage packaging has SmartLabel QR codes to provide extensive product details beyond what’s on the label. Also in 2016, we launched our “One Brand” global marketing strategy, which highlights our lower and no-sugar versions of Coca-Cola alongside Coca-Cola Original Taste. It also underscores the company’s commitment to choice, offering people the Coca-Cola that suits their taste, lifestyle, and diet—with or without sugar, with or without calories.

Responsible Marketing

In 2016, we continued to implement our longstanding, global Responsible Marketing Policy not to place any of our brands’ marketing in media that directly targets children under 12. This includes television shows, print media, websites, social media, movies and SMS / email marketing. In addition to media placement restrictions, we do not develop creative marketing material that primarily appeals to children under 12, regardless of where that material is placed.

In 2016, The Coca-Cola Company implemented the Responsible Marketing Policy compliance process, including our Global School Beverage Guidelines, for Company associates, and agencies. These additional measures to ensure compliance with the policy include requiring senior leadership from each of our 15 Business Units to report on compliance and conduct periodic audits; offering training for employees; updating external agency contracts to include policy language; and increasing the role of our cross-functional Responsible Marketing Global Working Group to ensure consistent implementation and appropriate governance.

"In 2016, we continued to implement our longstanding, global Responsible Marketing Policy not to place any of our brands’ marketing in media that directly targets children under 12."

In addition, through analysis conducted by Accenture, we monitor food and beverage companies’ compliance, including ours. This enables us to maintain strong alignment with responsible marketing guidelines outlined for our industry.

Reflection and change led us to refocus our efforts on what we have done best for over 130 years: listening carefully to people and keeping them at the heart of our business. That’s how we will continue to grow sustainably and responsibly for generations to come.

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