This starts with our support of the World Health Organization’s guideline that people limit their daily calorie intake from added sugar to no more than 10 percent of their total calorie intake, and we’ve begun a journey toward that goal. It extends to the actions we are taking to provide smaller, more convenient package sizes; to introduce new reduced and no-sugar drinks; and to reduce sugar in existing drinks around the world.
More than just a business strategy, this is who we are. This is Our Way Forward.
Inside the Bottle
Our focus “inside the bottle” is simple: to reduce sugar wherever we can while bringing a wide range of exciting new drinks to people around the world. That means rethinking some of our beverages to reduce sugar and investing to develop the next generation of sugar alternatives without giving up the great tastes people know and love.
In 2016, we reduced sugar in more than 200 of our drinks globally, while introducing more than 500 new products, nearly 400 of which were teas, juices, coffees, waters, and other drinks. Today, more than 1,100 of the drinks we make are reduced or no-sugar, and in 2017 we will reduce sugar in 500 more drinks.
In Great Britain, more than half of
But let’s not forget about flavors because that’s where the fun is. In Australia, we’ve introduced Coke with ginger flavor, and in Russia you can now enjoy Sprite with cucumber flavor, inspired directly by local tastes. All over the world, we’re looking for more ways to give people sophisticated and unexpected flavors.
Outside the Bottle
Because we know what we put inside our bottles is only half of the equation, we’re also taking actions “outside the bottle.” One of those actions is providing smaller, more convenient packaging, making it easier for people to control added sugar consumption and enjoy our drinks in the size they want. Smaller, more convenient packages are now available in 140 countries, including the United States, Great Britain, Brazil, Mexico, and the Philippines. About 40 percent of the company’s sparkling brands are available in packages of 250 mL (8.5 oz.) or less.
In India, we designed a new, innovative single-serve
Other actions we’re taking include continuing to put clear, easy-to-find nutrition information on packaging to support informed choices. In the United States, for example, our packages state the total calories right on the front panel, and 40 percent of our beverage packaging has SmartLabel QR codes to provide extensive product details beyond what’s on the label. Also in 2016, we launched our “One Brand” global marketing strategy, which highlights our lower and no-sugar versions of
In addition, through analysis conducted by Accenture, we monitor food and beverage companies’ compliance, including ours. This enables us to maintain strong alignment with responsible marketing guidelines outlined for our industry.
Reflection and change led us to refocus our efforts on what we have done best for over 130 years: listening carefully to people and keeping them at the heart of our business. That’s how we will continue to grow sustainably and responsibly for generations to come.