Earlier this month, the town of Branson, Mo. rang with the laughter of more than 800 Santas and Mrs. Clauses during the largest-ever Santa convention. Discover Santa 2016 gave Santas the opportunity to share insights on the art of being the world’s merriest man.

Mastering Santa's signature chuckle is essential to this art.

St. Nick's laugh reflects his personality – warmth, good nature and cheer. As Santa Greg Winters put it in Branson, “There’s nothing jollier than a good laugh.”

If Santa fails to joyfully deliver the expected laughter, his fans are sure to notice. Here are some pro tips on how to not disappoint.

Volume Matters

Santa’s laugh must be hearty, but not too loud – lest he scare away the little ones. Jumping right into a brassy “Ho-Ho-Ho,” can sound a bit forced. Instead, he thinks of the laugh as a chuckle, starting low and letting the volume build, incorporating “Ho-ho-ho”s as his giggle grows.

It Comes from the Belly…

Santa laughs with his entire body. To avoid a hollow sound, he starts the laugh in his diagram, letting the sound bubble up from his tummy and ripple through his shoulders. His body moves as the sound travels.

…but also the Heart

A laugh only becomes Santa’s when fueled by love. The sound carries cheer and goodwill for all of mankind, but also signals Santa’s love for his work. His laugh must embody the passion and pride he feels for being Santa and reflect his dedication to encouraging a sense of wonder. Such a laugh transmits the Christmas spirit any day of the year.

Laugh like it’s Christmas Every Day

When artist Haddon Sundblom drew Santa Claus for Coca-Cola advertisements, he illustrated laugh lines for a reason. Santa did not get them from an occasional chortle. No – Santa laughs like Santa 365 days a year. Not only does this practice ensure a more natural sound come Christmas Day, but it is also a piece of what makes Santa so jolly. Santas swear by the power of the laugh to cheer them up even on their downest of days. A happy Santa is a pro Santa.