This Halloween we want to show you how to be creative with history and upcycle costumes that could be sitting in your parents’ attic, ready to give you a unique look for the holiday!
A League of Their Own
Sharing Happiness from Door to Door
The featured uniforms here represent Coca-Cola delivery ensembles from the 1940’s to the 1970’s.
With zombie frenzy on the rise, maybe you want a more goolish look. Add spooky makeup and you can turn the sweet, beauty costume into night of the walking dead.
The gorgeous cocktail dress featured here is a completely eco-friendly ensemble, with sequins made out of recycled cans and the bottom half from other recycled material, including eco-conscious silk and hemp. The dress was designed by Atlanta fashion designer Rachel Henderson in 2013 and worn by Cara Isdell Lee to the Captain Planet Foundation Gala.
As Long as I Got My Suit and Tie
For guys in a pinch for time, grab a jacket- bonus points for vintage- add a tie and some accessories and show your corporate side. Mix it up with a fedora and go as a mob boss from the '30’s, or add a little comedy to your ensemble and remind friends of their horrible boss experiences.If you have a nice suit on hand, slick back your hair and go as Don Draper. Or pair it with a blue t-shirt underneath and glasses and you’re suddenly Clark Kent undercover. Like the aforementioned dress for women, a suit for a guy can really transform into whatever you want. Add some dark makeup and blood and turn your costume into a zombie groom or prom date.
The above suit dates back to 1975. Part of a two-piece, polyester suit, the jacket exemplifies the style of the '70’s with a Coca-Cola patch on the left and is completed with a perfectly folded Arden square.
Let’s Get Groovy
Somehow we all have '70’s clothes still sitting in our parents' attics. So why not pull out those bell-bottoms and bring some flare to your Halloween? The easy part of this style is anyone can recognize (and appreciate) the throwback. Dress up as a disco king or queen. Find some groovy beads and go as a hippie. However you choose to dress your '70’s attire, just remember to tap into your inner Farrah Fawcett or Steve McQueen.The featured beach pants, hat and backpack are from a 1972 promotional advertisement from the Coca-Cola bottlers. They offered 300 million people the opportunity to buy the entire ensemble at a low cost with proof of purchase from bottles, cartons or cans.
Always remember to take advantage of your resources and use your local "archives" to uncover Halloween costume gold!
More on Journey
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola