On Memorial Day, millions of Americans will salute the courage and sacrifice of our men and women in uniform.
Our relationship with the U.S. military dates
back to 1941 during World War II, when chairman Robert Woodruff "committed
to see that every man in uniform gets a bottle of
In addition to recruiting military veterans for a variety of
roles in our company, The
And we’re not alone. Companies like Walmart, The Home Depot, General Electric, 7-Eleven and Bank of America, to name a few, are actively supporting and hiring military veterans.
Why? Because in addition to being the right thing to do, hiring veterans makes good business sense. Here are a few of the many reasons why veterans have both the skillset and mindset to make organizations like ours stronger and more disciplined in a rapidly changing global economy:
- Leadership: Veterans are nimble decision-makers and troubleshooters who can think and act on their feet and under pressure. In addition, they are natural team-builders and collaborators.
- Expertise: The U.S. military provides unparalleled training in technical and people skills that transcend function and geography, which means veterans enter the civilian workforce as credentialed professionals and proven peak performers.
- Character: Military personnel channel a positive, mission-first energy, a relentless work ethic and a can-do, get-it-done attitude that’s both inspiring and contagious. And because of their physical training, veterans make excellent role models who inspire those around them to become more active, healthy and fit.
- Sense of Duty: With a demonstrated commitment to the greater good, veterans live and breathe the values of honor, respect, integrity and courage each day. They take pride in their work and hold themselves and their teams accountable for results.
- Global Perspective: Veterans are culturally conversant and represent a diverse range of backgrounds and perspectives.
In short, veterans provide as much value for business as
business does for them. Our military personnel have voluntarily endured
hardships to serve and protect our country. We believe that when they return
home, they deserve support and recognition from organizations like