In the world of
That refers to the Coke logo shown at the top of this calendar – red with indentions on both sides. (The “fishtail” term comes from the fact that each side looks like the tail of a fish.)
Technically it’s called the “Arciform” logo, but fishtail is more common.
The Arciform logo was unveiled in 1958 and used until 1965. You can see it on metal signs, in magazine ads, on coolers, on paper cups and more from that time.
We have one of these calendars (from 1962) in the Collectors Corner of the World of
A calendar like this one would sell for around $450.
Happy 50th birthday to the fishtail and, as always, happy collecting!
More on Journey
- Step Inside the Walmart Museum in Bentonville, Arkansas
10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of
Coca-Cola’s Newest Exhibit
Coca-Cola, Times Square and the ‘Power of Presence’
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
Coca-Cola, WWII Vets and the 1952 Helsinki Olympic Games