“Sari-sari stores and food stalls or krinderyas are vital economic units that can help ensure the flow of goods within the community,” said Atty. Adel A. Tamano, vice president, Public Affairs and Communications,
“Our partnership with
Loan amounts will vary by business, and will be payable weekly in six-, nine- and 12-month terms. The loans are renewable.
An estimated 2,000 women will be provided assistance in rebuilding their lives and businesses through this partnership, with new sets of women beneficiaries every two years over a course of eight years.
Edna Abaluya, one of the sari-sari store owners in Tacloban with a family of six shared, “I believe there’s still a tomorrow… it is time we move on to reclaim a brighter future.”
The STAR Program is part of Coke’s global initiative to enable the economic empower of 5 million women within its value chain by the year 2020. The STAR Program has been implemented in 25 cities and provinces across the Philippines, to date, in partnership with the Technical Education and Skills Development Authority (TESDA), Alalay sa Kaunlaran, Inc. (ASKI) for Luzon, NWTF for Visayas and Palawan and the First Community Cooperative (FICCO) for Mindanao.
“The STAR Program is deeply rooted in creating positive change and making a meaningful difference in the lives of women,” said Gilda Custodio-Maquilan, Coca-Cola sustainability manager and chair of the STAR Program. “Empowerment of these women micro-entrepreneurs does not end in the provision of acess to resources, together with NWTF we will continue to nurture them and provide that enabling environment in order to transform them into becoming better entrepreneurs.”