The Coca-Cola Company will reintroduce a pair of fan-favorite commercials tonight on America’s biggest advertising stage when Coca-Cola’s global “One-Brand” marketing strategy and Sprite make their first-ever appearances during the Big Game broadcast.

The 30-second spots illustrate the refreshing and delicious taste of Coca-Cola and Sprite, and showcase the company’s portfolio of beverage brands, including low- and no-calorie choices, and smaller packaging options like mini cans and glass bottle.

Love Story”, which will air during the second quarter of the game, shows how drinking an ice-cold Coca-Cola, Coke Zero or Coca-Cola Life is a refreshing and delicious complement to any meal. The spot celebrates Coca-Cola’s unparalled love affair with food by pairing the brands with an eclectic range of freshly prepared dishes, from paella to grilled flank steak. It also affirms the company’s commitment to its global “One-Brand” strategy – which unites all Coke Trademark brands under the “Taste the Feeling” campaign – in its flagship market.

Sprite, meanwhile, is making its Big Game debut with “Tacos” from the popular “Wanna Sprite” campaign featuring LeBron James as the ultimate Sprite endorser. In the lighthearted ad, which will run during the fourth quarter, the basketball star shows off his comedic chops. James explains why he’d never tell fans to drink Sprite because they already know how delicious it is.  

Tonight marks Coca-Cola’s 11th consecutive appearance in the Big Game. The company is taking a slightly different strategic approach this time by opting to amplify existing spots before a captive audience instead of introducing new ads, as it has in years past.

'When we have the opportunity to reach more than 100 million people – many of whom are tuning in to see the commercials as much as the game – we want to put forth our best, most effective advertising. Both of these spots are loved by our fans and are driving results for our business by highlighting the breadth of our portfolio and reinforcing the refreshment of Coca-Cola and Sprite.'

 

“When we have the opportunity to reach more than 100 million people – many of whom are tuning in to see the commercials as much as the game – we want to put forth our best, most effective advertising,” said Stuart Kronauge, senior vice president, brand and strategic marketing, Coca-Cola North America. “Both of these spots are loved by our fans and are driving results for our business by highlighting the breadth of our portfolio and reinforcing the refreshment of Coca-Cola and Sprite.”

The two spots will include more brands, varieties and packages the company has ever featured during the Big Game telecast. Both feature delicious food, refreshing beverages and friends and family sharing special moments – key hallmarks of the Big Game-watching experience.

“We place ads in contextually relevant venues,” Kronauge explained. “The Big Game is one of the biggest social eating occasions aside from the holidays, so we feel both spots are a great fit.”

During the pre-game broadcast, Coca-Cola brought back “It’s Beautiful”, which debuted in the 2014 Big Game with the message that “America is beautiful and Coca-Cola is for everyone.” The inspiring spot, which celebrates Coca-Cola moments all Americans share and features snapshots of American families, has aired over the last three years on TV and in cinemas – including several major events and holidays, such as July 4, Memorial Day and New Year’s Eve, and during mutiple Olympic Games Opening Ceremony broadcasts.