Editor’s Note February 5, 2017: The premise of ‘It’s Beautiful’ can be simply stated: America is Beautiful and
Since “It’s Beautiful” first aired in 2014, we have continued to run it during major TV events. “It’s Beautiful” has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies.
February 17, 2014 -- As the world’s best athletes prepare for competition in Sochi, so does
In anticipation of tonight’s event,
Tonight, a 90-second version of
Created specifically for this evening, the new spot reinforces the sentiment of unity and that America is beautiful and
The spot, set to “America the Beautiful” is sung by bilingual Americans in seven different languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew. A behind-the-scenes video of the American singers has been created to complement the Olympic Games version of “It’s Beautiful.”
In addition to the ad, the multilingual version of the song is also available on Spotify.
“The premise of 'It’s Beautiful' can be simply stated: America is Beautiful and
Originally released in 2008, Coca-Cola's newest "Ceremony" TV commercial celebrates the company's long-standing support of the Olympic Games, the Paralympic Games, and Special Olympics. “Ceremony” is now in its fourth iteration and its presence within Coke's Olympic commercial broadcast has become a cherished tradition. The spot highlights medal moments throughout history and honors some of the world's best athletes such as Nadia Comanici, Michelle Kwan, Jessica Long, and the 2014 version contains new scenes with athletes Ted Ligety, Greg Louganis, Evan Lysacek, Elana Meyers and Gabrielle Theriault. Screengrabs from "Ceremony"
Screengrabs from "Ceremony"
“Fountain Pour” is a humorous, lighthearted look at one man as he “allows himself” extra sips of
Coca-Cola 'Four Pack of Athletes' and Product Packaging
This is the fifth consecutive Olympic Games in which
Limited-edition packaging, which can be found nationwide on store shelves, celebrates the power of sports and active living. The four new designs feature action-shot silhouettes of Kwan, Lysacek, Purdy and Ligety performing their respective sports.
About Coca-Cola and the Olympic Movement
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