Today is America Recycles Day, a national initiative of Keep America Beautiful, an organization Coca-Cola has long supported. The nationally recognized day is dedicated to promoting and celebrating recycling in the United States.
The Coca-Cola Company is dedicated to support recycling and increase recovery of packaging in communities nationwide. Here is a look at some of our partnership activities:
The Closed Loop Fund
The Closed Loop Fund invests in recycling efforts nationwide. Focusing on communities down to the individual level, this organization is making large strides in strengthening the country's recycling infrastructure. The Closed Loop Fund was started by Walmart to bring together other companies to find solutions towards more sustainable recycling systems. Their goal of $100 million in investments towards recycling infrastructure throughout the United States will provide low-interest loans to communities and businesses to support recycling efforts.
Keep America Beautiful
Keep America Beautiful (KAB) is focused on inspiring people across the nation to take action. KAB and The Coca-Cola Foundation are working together to make recycling bins more readily available through the Coca-Cola/Keep America Beautiful Public Space Recycling Bin Grant Program, which povides more than 4,500 grants to communities in 30 states. These bins will be in public spaces such as schools and parks, in which they estimate more than 1 million pounds of recyclable materials will be collected during the year. Making it easy for the consumer to recycle with easy access to bins makes it convenient to place support as individuals.
The Recycling Partnership
The Recycling Partnership is a public-private partnership designed to accelerate growth in curbside recycling by increasing access to recycling carts and education. Over the past two years, the organization has invested more than $21 million to curb refuse. These funds have gone towards 390,000 recycling carts, education for 10 million households, support of 150 community partners, and 27 million magazine advertisements. Their efforts are paying off with over 35,000 tons annually of recyclables.
You, Too, Can Make This Happen
There are multiple ways you can help divert waste from landfills and reduce your environmental footprint. Approximately 99 percent of Coca-Cola’s packaging is recyclable – that includes bottles, cans and cardboard packaging. Many other household items are also recyclable, so please be sure to recycle your bottles, cans, cardboard, paper and other recyclables! The Environmental Protection Agency provides more information on how you can support recycling here: https://www.epa.gov/recycle/how-do-i-recycle-common-recyclables.
Three easy things you can do to support recycling are:
- Recycle where you live, work and play! And remember recyclables are not just in your kitchen. Recycle your bottles, cans and paper throughout your house.
- Check your local services for the proper disposal of things that don’t belong in mixed recycling processing lines. Clothing, wires, plastic wrap, needles and bulky metals are dangerous for workers but have non-curbside options for handling.
- Spread the word! Share a recycling photo at work or home with #WeRecycle.
From educating to motivating, partnerships such as The Closed Loop Fund, The Recycling Partnership, and Keep America Beautiful are help support and encourage communities to recycle more. Spread the word today, use the #WeRecycle to share a picture of yourself recycling and help remind everyone to reduce waste.
Thank you for recycling!
Major Rick Galeano is an active duty member of the U.S. Army assigned as a Fellow with the Training With Industry (TWI) Program with duty at The Coca-Cola Company. The views and opinions of this article are those of the author and do not reflect the official stance of The Coca-Cola Company or the United States Army.