Today we're celebrating Columbus Day here in the United States, and I thought you might like this ad that connects two different places around the globe. The ad reads, "Back to Genoa! Through ancient city gates and narrow, twisting streets that wind among medieval churches and palaces to the boyhood home of Christopher Columbus. Back, as it were, to America's hometown has come Coca-Cola and the pause that refreshes."
The caption for the painting in the image on this ad from 1930 reads, "A Coca-Cola delivery truck lumbering over the cobblestones past the boyhod home (first house on the right) of the discoverer of America." At the time this ad appeared in print, Coca-Cola was served in 76 foreign countries. Today, nearly eighty years later, Coca-Cola calls over 200 countries home!
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- 5 Artists Who Will Transform How You See Coca-Cola