being produced locally in Myanmar for the first time in more than 60 years.
Coca-Cola chairman and CEO, attended the inauguration of a new bottling plant today
in Crystal Springs, near Yangon. The facility is part of the company’s planned
$200 million investment in Myanmar over the next five years, which will create
an estimated 22,000 jobs across the Coca-Cola
“Last year, we
were deeply honored to reintroduce Coca-Cola to Myanmar and begin to become a
growing part of the fabric of life here,” Kent told an audience of
distinguished guests. “Today, we take the next step in our journey here as we
work to refresh the people of Myanmar, inspire moments of happiness and
optimism, create value and make a lasting positive difference in this community
opening affirms Coke’s long-term commitment to the rapidly evolving country as it opens up to the world. In September, Kent visited
Yangon to oversee the first deliveries of Coca-Cola products by respected local
company Pinya Manufacturing Co., which imported beverages from nearby
countries. After sanctions were lifted, Coca-Cola became one of the first U.S.
companies to be awarded an investment permit under Myanmar’s new Foreign
Pinya is now
producing and distributing Coca-Cola and Sprite in 425-ml PET bottles with
uniquely scripted Myanmar labels. Production of the iconic Coca-Cola glass
contour bottle and aluminum can is expected to begin in the coming weeks, and
more brands and packages will soon follow.
Local teams took
to Yangon City this week for a grassroots sampling campaign, refreshing many people
with their first-ever sips of Coca-Cola.
reach more than 100,000 outlets nationwide over the next six months through
increased production and distribution capacity, including a second existing
plant in Hlaing Thar Yar.
Kent – who was
joined by Madeleine Albright, former U.S. Secretary of State and chair of
Albright Stonebridge Group, His Excellency U
Myint Swe, Chief Minister of Yangon Region, Pinya officers and other local Coca-Cola representatives – reiterated
Coke’s commitment to building stronger communities in Myanmar and creating
opportunity for local businesses and entrepreneurs.
For example, The
Coca-Cola Foundation provided a $3 million grant to Pact, an NGO, to launch a
three-year program to empower nearly 25,000 Myanmar women through financial
literacy, entrepreneurship and business management training. Since launching in
July 2012, the Swan-Yi initiative has empowered 10,000 women to start their own
“I want you to
know just how deeply honored Coca-Cola is to be even a small part of Myanmar’s
journey to a better, brighter future,” Kent concluded.