From the painted wall signs of the 1890s, to neon spectaculars dotting some of the world’s most majestic skylines, outdoor ads have always featured prominently in Coke’s marketing mix. Billboards and other signage have only a few seconds (or less) to catch the collective eye of motorists or pedestrians, which means brands must take bold, envelope-pushing steps to make a lasting impression in an increasingly message-saturated marketplace.
is the one medium you cannot avoid,” says Jonathan Mildenhall, vice president
of content excellence at
Take a look at the slideshow above for a few of the most
innovative outdoor ads The