and World Wildlife Fund (WWF) are expanding their nearly decade-long
partnership and announcing ambitious new global environmental conservation and
2007, the two partners have worked together to conserve and protect priority
river basins and catchments around the world; to improve water efficiency and
reduce carbon emissions across Coke’s
manufacturing operations; and to promote sustainable agriculture throughout the
company’s supply chain. The partnership has expanded from a headquarters-to-headquarters
collaboration to nearly 50 countries, with Coca-Cola and WWF teams working
together at the local level.
the expanded partnership, Coca-Cola and WWF jointly developed the following 2020
environmental sustainability goals for The Coca-Cola Company and its nearly 300
bottling partners in more than 200 countries:
Improve water efficiency by 25% through
operational advancements. Coke will improve its water use efficiency per
liter of product produced through operational advancements throughout its global system. This target compliments the 21.4% improvement in water use
efficiency achieved from 2004 through 2012.
2. Help maintain healthy, resilient
freshwater systems. Coca-Cola and
WWF will expand their joint freshwater conservation efforts to 11 regions
across five continents, including river basins of the Amazon, Koshi, Mekong,
Rio Grande/Bravo, Yangtze and Zambezi; the catchments of the Great Barrier Reef
and Mesoamerican Reef; and key regions in the Amur-Heilong, Atlantic Forests
and Northern Great Plains.
3. Reduce CO2 emissions embedded in
‘the drink in your hand’ by 25%.
Coca-Cola will work to reduce the greenhouse gas emissions across its value
chain, making comprehensive carbon footprint reductions across its
manufacturing processes, packaging formats, delivery fleet, refrigeration
equipment and ingredient sourcing.
4. Responsibly source material for PlantBottle™
Coca-Cola will work with WWF to assess the environmental and social
performance of plant-based materials for potential use in its renewable
packaging. This will enable the company to meet its goal to use up to 30% plant-based
material for all of its PET plastic bottles by 2020.
5. Sustainably source key agricultural
ingredients. Coca-Cola will
work to sustainably source its key ingredients, including cane sugar,
beet sugar, corn, tea, coffee, palm oil, soy, pulp and paper fiber, orange, lemon,
grape, apple and mango. Coca-Cola also has established Sustainable Agriculture
Guiding Principles (download here), and will work with WWF to implement the guidelines
throughout the global Coca-Cola system.
addition, Coca-Cola is reaffirming its environmental goals for water replenishment and package recovery
through 2020 to include:
6. Replenish 100% of water used. Coca-Cola will return treated water from its
manufacturing processes back to the environment at a level that supports
aquatic life and replenish the water used in its finished beverage products
through continuing its community water projects with partners in more than 100
countries. To date, Coca-Cola’s replenishment work has balanced an estimated
52% of product volume through 468 projects.
7. Reach a 75% recovery rate of
bottles and cans in developed markets.
Coca-Cola will work with the beverage industry and local organizations to
establish baseline information and work to increase recovery and recycling in
developing markets. The company will continue to reduce the amount of material
and energy used in its packaging, as well as continue to use both recycled and
WWF recently presented Coca-Cola with its
prestigious Gold Panda Award for partnering to protect the world’s natural
resources. Carter Roberts, President and CEO, World Wildlife
Fund, said the second phase of the partnership comes at a crucial time.
are witnessing unprecedented demands on natural resources around the world,” he
explained. “Continuing with business as usual puts everything at risk, including
the viability of business. These problems can only be solved by working
together, and our work with Coca-Cola has proven that collaboration can amplify
and accelerate the impact we need.”
Kent, chairman and CEO of Coca-Cola, agreed. “As we face a resource-stressed
world with growing global demands on food and water, we must seek solutions
that drive mutual benefit for business, communities and nature,” he said.
“Working with WWF will continue to challenge our company to advance our
sustainability programs, and WWF’s expertise will be instrumental in reaching
our environmental performance goals, some of which they help us set.”
next phase of the partnership will move beyond water conservation to address all
natural resource challenges impacting fresh water. “We’re thinking about this
in terms of ‘Water Plus’… water plus agriculture, water plus climate, water
plus economy and water plus people,” explains Lindsay Bass, senior program director,
and WWF will invite other influential partners to help tackle the world’s most
pressing environmental challenges and to integrate the value of nature into
plan to use the power of this partnership, which brings together the world’s
most recognized commercial brand and the world’s most recognized conservation
brand, to convene others to ignite a movement to elevate the critical
importance of water resource management in the 21st century,” said Jeff
Seabright, vice president of environment and water resources, Coca-Cola. “That’s the
legacy we hope to leave.”
Have questions about Coke's new global environmental goals? Participate in a Twitter chat with Jeff Seabright on Wednesday, July 10, at 9:30 a.m. ET. Get the details here.