NEW YORK – For the first time in nearly 100 years, The
Creative premiering this month on Coke’s new 3D billboard showcases the many drinks
“Our new sign in Times Square is the perfect platform for us to tell our total beverage company story – the amazing array of brands we offer for all occasions and lifestyles – in an engaging way and in one of the world’s most marquee locations,” said Caren Pasquale Seckler, vice president, social commitment,
The content brings #CocaColaRenew content currently airing on TV, online and in print to the 300,000 people who pass through the busy Manhattan crossroads each day. The multi-channel #CocaColaRenew storytelling initiative comes at a pivotal time for
Coca-Cola unveiled the six-story Times Square sign – which features 1,760 independently moving LED screens, choreographed to the content on display and which holds Guinness World Records for the first and largest 3D robotic billboard – in August. The towering display uses proprietary, first-of-its-kind motion technology to create a multisensory experience. Each high-resolution LED cube is programmed to independently extend and retract, extending out into the crowd and creating a multisensory experience.
From its pioneering use of painted wall murals in the 1890s, to iconic neon spectaculars in Piccadilly Circus in London to King’s Cross in Sydney,