Taylor Swift’s first Diet Coke commercial centers on the seven-time GRAMMY winner’s unique approach to songwriting and the powerful impact her lyrics and music have on fans. “Music That Moves,” which premiered during last night's episode of American Idol®, features her new hit single, “22.”
Filmed in Swift’s hometown of Nashville, Tenn., the spot captures her in her natural element, writing wherever inspiration strikes – all while sipping a Diet Coke. The 30-second ad opens with Swift penning lyrics in her bedroom and builds energy with performances by fans singing and grooving along as she writes verse after verse of “22” in various places, including backstage and on her tour bus.
Additional Diet Coke print and digital ads featuring Swift will launch this spring. The brand also will give fans extraordinary access to the star through social, in-person and in-retail experiences during her sold-out RED Tour. “Like” Diet Coke on Facebook and follow @DietCoke on Twitter and Instagram to stay up to date on the latest partnership news, details and opportunities, including exclusive content and concert tickets that can’t be found anywhere else.